In an industry where innovation is the main currency, TaDa Gaming has consistently proven to be a step ahead. From pioneering the hugely popular fish-shooting
In an industry where innovation is the main currency, TaDa Gaming has consistently proven to be a step ahead. From pioneering the hugely popular fish-shooting game genre to developing unique player engagement tools and a global-first approach to localisation, the content provider is fast becoming one of the most talked-about names in iGaming. With its recent UKGC licence and plans for further expansion, the company is set for another phase of explosive growth.
iGaming Times sat down with Bryam Jacquet, Head of Business Development at TaDa Gaming, amidst his hectic schedule at SBC Summit in Lisbon to get an update on where the company is today and what it has planned for the future.
iGaming Times: Bryam, your mission is to “deliver a new way to play and win.” What does this mean for TaDa Gaming in the context of game development, and how do you ensure this differentiation is applied across your portfolio?
Bryam Jacquet: From launch, we redefined “playing” and “winning” across all our releases to mean global standards for expertly localised and tailored content that changed the way people approached playing and experienced winning. All our gameplay is deliberately more interactive and immersive but easy to grasp. This can include our signature of a bonus triggering additional bonuses, while our shooting games deliver a different concept with dynamic gameplay, multiplayer options, skill-influenced shooting, and strategic decision-making. With winning, it’s not just about seeing your balance rise, important as that is. We mean for players to be challenged and rewarded by innovation in mechanics, such as with our DARKREEL™, Surge Reel™ and TriLuck™ games. With the TriLuck™ “three pots” mechanic, one random lucky spin can trigger three features simultaneously, extending the round’s excitement, keeping players engaged, and giving immediate big-win potential. We want people to feel the win, and our game development is predicated on delivering this. Even with our gamification tool, WIN CARD, players can choose to store rewards or to apply the bonus win, again delivering a positive mix of engagement and player agency that creates emotion and resonance. As our design and strategic decisions are based on deep research, data mining, and player and operator feedback mixed with superb creativity, what you get across the TaDa portfolio is unlimited experiential gaming, unique gamification, and valuable brand differentiation.
iGaming Times: You mentioned “WIN CARD,” which sounds particularly innovative. How does it change the player experience, boost retention, and specifically benefit operators in terms of player engagement and LTV?
Bryam Jacquet: WIN CARD is the superstar in our gamification suite. Essentially, it’s a dynamic reward mechanic integrated across TaDa Gaming titles that can be stored for future use or accessed immediately and allows players to jump to the key feature. We designed it as a collectible, surprise-based engagement layer that activates during gameplay when players reach a specific level in the game. This gives players extra chances to win, unlock, or progress beyond standard game mechanics and so bring added competition and excitement. Players can access a personalised “backpack” on screen that holds their win cards, making it easy to monitor-especially as some rewards are time-sensitive. Higher-level cards mean higher rewards, encouraging players to participate in missions and tournaments. This level of distinction incentivises players to explore more content and become loyal players. For operators, there is no added integration effort or costs, and WIN CARD is proven to increase DAU (Daily Active User) figures and repeat plays.
iGaming Times: The rise of Fish-Shooting games has been significant. For anyone unfamiliar with these, can you explain the concept and what makes TaDa Gaming’s interpretation of this genre unique and successful?
Bryam Jacquet: These are next-generation casino games that deliver unique RNG entertainment through rich features for skill-influenced gameplay. With spectacular cinematic animations, the whole screen is the game’s real estate, so whether on mobile or desktop, players get dynamic and high-impact entertainment, and operators see longer session lengths, more rounds played per session, and higher deposits. Up to four players can access weapons/cannons, and each shot fired places a bet. Every target holds a specific multiplier win, and many will trigger bonuses like jackpots or power-ups. This encourages strategic gameplay for weapon and target choice and builds skills as players learn to recognise what each successful shot does and which creature will add to the gameplay and win tally.
We have also categorised fish-shooting games to enable players to make successful choices and enable operators and aggregators to deliver more accurately customised experiences for their client bases. Beginner-friendly titles in Easy Classic like Ocean Hunter and Happy Fishing have simple mechanics and stable rewards, while Explore Elite games, including Fortune Zombie, Jackpot Fishing, and Bombing Fishing, give balanced risk and excitement for a more challenging experience. Finally, the Expert Pro games Mega Fishing, Ocean King Jackpot, or Fortune King Jackpot offer high volatility/high reward mechanics. Having originated fish-shooting for mobile, TaDa is ahead of the competition. Our refined tech and synchronised high-speed bullet firing means the transaction system has reduced settlement time to just 3 seconds. Add in auto-fish replenishment for richer gameplay with enhanced visuals, unique in-game bonus rounds, scalable new themes, and superb localisation, and you can see why we are the number one fish-shooting game provider.
iGaming Times: TaDa Gaming offers “tailored gaming solutions.” How do you work with clients to tailor game content to their specific needs and market positioning, ensuring a true partnership rather than just a supplier relationship?
Bryam Jacquet: We have a collaborative approach at TaDa and work directly with our partners to enable them to shape our game direction through shared insights and real-time data. Our glocalisation strategy delivers modularity through our global core mechanics for unified quality and built-in pacing logic for games. However, we use local data and feedback to create tailored and personalised experiences that feel specific to the target market, such as Fortune Zombie in the U.S. or Lucky Jaguar in Brazil. This includes bespoke branding and seasonal or themed promotions which can both attract new and re-engage churned players. Post-product development, we are involved with player education assets, especially valuable for our fish-shooting game integrations, launch campaigns, and marketing collateral. We meet with our clients on a regular basis-from our attendance at all major trade shows to recently organising a region-by-region tour for our business development team to learn more. We are invested in our clients’ success, and we make sure they see that.
iGaming Times: What are your priorities and strategies for expanding TaDa Gaming’s reach into new geographical markets? Are there specific regions or types of operators you are currently focusing on?
Bryam Jacquet: For 2025, our global growth strategy includes securing further licences to enter new markets. We want to ensure we are future-ready and seen as a company that prioritises good governance and long-term strategic and sustainable growth. We are currently applying for our Ontario licence to enhance our U.S. presence, and with our recent success in obtaining a UKGC licence, this is where we will focus our growth over the next few months. In Latin America, we have built a solid foundation in Brazil. Now, Argentina, Chile, and Peru are in our sights, and we are reinforcing our position in Mexico. With each country having its own, unique regulations, economic factors, consumer behaviour, and local idiosyncrasies, we have a long-term vision supported by a localised strategic plan and targeted content, and we anticipate making new partnership announcements shortly. Our overall growth success is strategically driven through partnering with key local and national operators whose know-how is second to none. This knowledge impacts our glocalisation application and adds to everyone’s success, meaning player reaction to and take up of TaDa content is impressively quick, sustained, and with long-term potential. It’s about creating a win for players, operators, and ourselves, and our Business Development team is always ready to make this happen.
Conclusion
Bryam Jacquet’s insights reveal a company that is not only a content provider but a strategic partner for operators. By prioritizing a player-first philosophy and a collaborative, data-driven approach, TaDa Gaming is consistently pushing the boundaries of what is possible in online gaming. From its distinctive portfolio of interactive games to its unique gamification tools and commitment to market-specific content, TaDa has cemented its position as a key innovator. As the company continues its global expansion, particularly into the UK and Latin America, its focus on licensing, localisation, and strong partnerships will undoubtedly ensure it remains the company everyone is talking about for years to come.
