The Australian Communications and Media Authority (ACMA) has publicly identified four licensed gambling operators that breached crucial self-exclusion rules.
The Australian Communications and Media Authority (ACMA) has publicly identified four licensed gambling operators that breached crucial self-exclusion rules. The regulator has issued formal warnings to these companies, reinforcing the paramount importance of mandatory compliance with the National Self-Exclusion Register (NSER), known as BetStop, for player protection.
The ACMA named Buddybet, Ultrabet, VicBet, and Topbet as the operators found to have failed in maintaining their mandatory compliance with BetStop. This national service obligates licensed companies to restrict access to any individual who has registered themselves for self-exclusion. The breaches identified included either accepting self-excluded individuals to gamble, sending them marketing materials, or, in some instances, both of these violations.
The ACMA outlined several specific cases of non-compliance. Buddybet, a company that has since withdrawn from the Australian market, was found by the regulator to have failed to close the accounts of people on the self-exclusion list while also sending them marketing materials.
Ultrabet was found to have reopened an account for a person at the end of their self-exclusion period and also sent them marketing materials. The ACMA clarified that this directly contravenes the self-exclusion rules in Australia. These rules mandate that once a person self-excludes, their account must be immediately shuttered within a reasonable and practical timeframe, and any reopening cannot occur independently; the person must personally seek to reopen their account, provided they are no longer on BetStop. Ultrabet reportedly expressed a willingness to cooperate and launch a review of its compliance practices, which ACMA noted in its public statement, suggesting the breaches were an honest mistake that will now be addressed.
In the meantime, both VicBet and Topbet were served with a formal ACMA warning. According to the regulator, both companies were found to have contravened self-exclusion rules by sending marketing materials to a self-excluded person.
Carolyn Lidgerwood, an ACMA member, highlighted the importance of these measures and the necessity for their strict enforcement by operators. BetStop has been largely recognised as a success since its launch, with the program enrolling more than 40,000 registrants and continuing to grow. While the ACMA noted that not many people have restarted their participation after the original self-exclusion period lapsed, there has been a substantial number of individuals choosing to exclude themselves for very long periods or even for life.
The ACMA has issued formal warnings to the offending companies and reminded all stakeholders about the critical importance of complying with NSER rules. This action underscores the regulator’s commitment to ensuring that licensed entities uphold their mandatory obligations to protect vulnerable players and maintain the integrity of self-exclusion services like BetStop.
In conclusion, the ACMA’s actions against these four operators for breaching self-exclusion rules reinforce its commitment to enforcing stringent gambling regulations in Australia. This serves as a clear reminder to all licensed entities of their mandatory obligations to protect vulnerable players and maintain the integrity of services like BetStop, particularly as the number of registrants continues to grow.
