The Philippines regulator has drawn a line on operator promotional spending. With cash-back capped at 15% and rebates at 1.5% of turnover, the days of unlimited bonus competition in the Philippines are over.
The Philippine Amusement and Gaming Corporation has imposed firm caps on the cash-back and rebate incentives that online gaming operators can offer their players, ending a period of aggressive promotional competition that the regulator has explicitly characterised as unsustainable. The 7 May directive takes effect immediately and represents one of the most consequential interventions PAGCOR has made in the operational economics of the country's iGaming sector.
The new framework is precise in its limits. Cash rebates can no longer exceed 1.5% of player turnover or deposit across slots, e-bingo, numeric games and sports betting. Cash-back offers across all e-games are capped at 15% of a player's net losses. A technical but commercially significant detail is that these promotional costs can no longer be recorded as gaming losses by the operator. They must be treated as expenses incurred during gaming operations, an accounting distinction that affects how operators report their financial performance and how their genuine gambling margins are calculated for regulatory purposes.
PAGCOR's framing of the rationale is direct. The regulator pointed to licensed platforms competing aggressively for participant loyalty through generous promotional offerings and comprehensive reward programmes, with matching percentages commonly reaching 100% or higher and aggregate values exceeding standard industry benchmarks. The use of the term "destructive competition" and the reference to a "race to the bottom" make clear that PAGCOR sees the previous bonus environment as commercially unhealthy rather than as a legitimate expression of competitive market dynamics.
The move sits within a much broader pattern of PAGCOR tightening across its iGaming oversight. Last year saw the removal of gambling-related billboards and public transport advertising. The Ads Standards Council was given authority to pre-screen gambling promotions before they appear on social media and other digital platforms. KYC requirements have been strengthened to prevent players from sidestepping identity verification, with deposit transactions now requiring both a valid government ID and a real-time selfie. Each of these measures addresses a different dimension of the same underlying regulatory ambition: bringing the iGaming sector under genuinely effective control as it grows in commercial importance.
The growth itself is the context that justifies the regulatory tempo. PAGCOR chairman and CEO Alejandro Tengco confirmed in April that iGaming contributed more than half of total gaming revenues in 2025, overtaking licensed casinos as the largest GGR contributor. That transition from secondary to dominant revenue category has compressed the timeline for regulatory development. Frameworks that might have been adequate when iGaming was a peripheral segment of the broader gaming market need substantial upgrading now that they apply to what is effectively the most economically significant part of the Philippines gambling industry.
The payments dimension of the regulatory landscape remains contested. Last August, the Philippines Central Bank ordered e-wallets to remove in-app links directing users to gambling sites, a measure that caused a brief dip in iGaming activity. Tengco acknowledged the protective rationale behind the order but has been actively working to convince the central bank that the array of new player protections, including the strengthened KYC requirements and now the promotional caps, should be sufficient to support restoring e-wallet payment functionality for gambling operators. The outcome of that lobbying effort will materially affect the operational economics of the licensed market.
The Promotional Cap Is a Bigger Commercial Intervention Than It Initially Appears
A 15% cash-back cap on net losses and a 1.5% rebate cap on turnover sound like technical parameters, but they represent a fundamental restructuring of how Philippines iGaming operators can compete for and retain customers. Promotional spending at 100% matching percentages or higher had become a defining feature of the competitive landscape, particularly for newer entrants trying to build market share against established operators. Capping that activity removes one of the principal levers that smaller and newer operators were using to challenge incumbents, and it creates a more level competitive playing field that favours operators with stronger product propositions, better brand recognition and more efficient customer acquisition outside the bonus channel. PAGCOR's reference to preventing larger operators from cornering the market by outspending competitors is the stated rationale, but the practical effect will be to make brand strength and product quality more important determinants of market share than promotional aggression.
The Accounting Treatment Change Is Quietly Significant
Requiring operators to record cash rebates and cash-back payments as expenses rather than gaming losses is a regulatory detail that operators and their finance teams will be paying close attention to. The previous treatment effectively allowed promotional costs to flow through gross gaming revenue calculations in ways that obscured the true margin economics of the underlying gambling activity. Reclassifying these payments as expenses provides PAGCOR with a clearer view of what operators are actually generating from their core gambling operations versus what they are spending to acquire and retain players. That transparency has implications for tax calculations, performance reporting and regulatory oversight that go beyond the immediate effect of the promotional caps themselves.
The Payments Dimension Will Determine Whether the Wider Regulatory Programme Succeeds
PAGCOR is building an increasingly sophisticated regulatory framework for Philippines iGaming, but the success of that framework ultimately depends on the licensed market being able to compete effectively against unlicensed alternatives. The central bank's e-wallet delinking order has created a real friction in how players fund their accounts on licensed platforms, and any sustained reduction in licensed market accessibility creates space for unlicensed operators to capture demand. Tengco's lobbying to restore e-wallet linking is therefore not a peripheral concern. It is central to whether the comprehensive regulatory upgrade PAGCOR has been implementing actually delivers a healthier licensed sector or simply makes licensed operations less competitive while the unlicensed alternatives continue to operate without equivalent constraints. The interaction between regulatory tightening and payments accessibility will be the most important development to watch in the Philippines iGaming market over the next twelve months.
