A new online bookmaker with deep, if indirect, ties to one of the global gambling industry's most influential families is preparing to enter the notoriously
A new online bookmaker with deep, if indirect, ties to one of the global gambling industry’s most influential families is preparing to enter the notoriously competitive Australian market. The new brand, EpicOdds, is fronted by Andrew Moshal, a cousin of the reclusive billionaire and gaming software pioneer, Martin Moshal.
According to corporate records, the venture is being managed through a company named Vuka Global Pty Ltd, with Andrew Moshal as its sole director. While a website for EpicOdds is live with a “coming soon” message, the brand has not yet been granted a licence by the Northern Territory Racing Commission, the primary regulator for Australia’s corporate bookmakers.
The Moshal name carries significant weight in the international gaming industry. Martin Moshal, now based in Sydney, made his fortune developing foundational software for some of the world’s first online casinos. He has since become one of the largest shareholders in Super Group, the NYSE-listed parent company of global betting giant Betway, with a stake estimated to be worth around $4 billion.
The family connection to EpicOdds is more than just a name. Andrew Moshal himself has previously worked at Betway and held a senior role at a digital marketing company with links to Super Group. However, a spokesperson for the new venture was quick to draw a line, stressing to media that Martin Moshal has no financial involvement in EpicOdds.
EpicOdds is launching into an incredibly challenging environment. The Australian market is dominated by a handful of well-entrenched, global powerhouses, including Sportsbet (Flutter), Entain (Ladbrokes, Neds), and Bet365. These companies are engaged in a fierce battle for market share, which has put sustained pressure on operator margins.
Furthermore, the entire sector is under intense regulatory scrutiny. Entain is currently the subject of a major investigation by Australia’s financial crime agency, AUSTRAC, and has already set aside A$100 million for a potential penalty over alleged anti-money laundering failures.
The launch of EpicOdds represents a high-stakes gamble. It will be a key test of whether a new brand, even one with a powerful network and deep industry pedigree, can successfully carve out a niche in one of the world’s most mature and demanding regulated markets.
