• Sacha Dragic, the founder of Superbet, will become the company’s sole CEO as part of a planned management reshuffle effective 1 January 2026.
• Jimmy Maymann, who has served as co CEO since January 2024, will step down from the executive role and rejoin Superbet’s board as a non-executive director.
• The leadership changes see current Group COO Albert Simsensohn promoted to Deputy CEO to align strategy and execution.
• Eamonn O’Loughlin will be promoted from COO International to the role of Group Chief Operating Officer (COO), expanding his responsibilities.
• The Superbet leadership evolution follows a major €1.3 billion refinancing in February 2025 and is designed to position the operator for its next phase of global expansion, particularly in Brazil.

Superbet Founder Sacha Dragic Consolidates CEO Role

Superbet Group has announced a significant management reshuffle that will see its founder, Sacha Dragic, take over as the sole CEO of the operator group, effective 1 January 2026. Dragic founded Superbet in 2008 and returned to the company as co CEO in September 2024. The move is described by Dragic as a “planned evolution” and a “natural step” in the company’s growth journey.

The current co CEO, Jimmy Maymann, will step back from his executive position and rejoin the Superbet board, a role he previously held. “ I want to recognise Jimmy, whose leadership and partnership have shaped much of our progress to date,” Dragic commented. “ It’s been a privilege to work with Sacha and the whole Superbet team,” Maymann added. “ I’ll continue to do so as an advisor and as part of the group’s board.”

Key Promotions in Superbet’s New Leadership Structure

The management reshuffle at Superbet includes several other key promotions designed to “align strategy and drive execution.” Albert Simsensohn, who is currently the Group Chief Operating Officer (COO), will be promoted to the new role of Deputy CEO. This move will place him in a key position to oversee the company’s strategic goals.

Following this change, Eamonn O’Loughlin will be promoted to Group Chief Operating Officer (COO). O’Loughlin, the current COO International, will now have an expanded remit, leading customer operations and partnerships for the entire group while retaining commercial leadership for markets outside of Central and Eastern Europe. These leadership changes aim to position Superbet for its “next phase of sustainable global expansion.”

A Strategic Move After Major Refinancing and Brazil Entry

This Superbet leadership restructuring follows an active year for the operator. In February 2025, Superbet secured a massive €1.3 billion refinancing agreement with investors, including Blackstone, to fund its global growth, M&A, and technology investment. This financial firepower has already been put to use.

On 1 January, Superbet was one of the first 14 operators to be granted a full online betting licence in the newly regulated market of Brazil, a region it has identified as a primary focus for expansion. The operator has also been strengthening its presence in key European markets, such as Poland, with new sponsorship deals for football clubs Jagiellonia Białystok and Arka Gdynia. The new, streamlined management reshuffle under Sacha Dragic is clearly intended to provide a more direct leadership structure to execute on these ambitious global growth plans.

Expert Analysis: Superbet’s Reshuffle Signals Aggressive, Focused Growth Phase

The Superbet management reshuffle, which consolidates power under founder Sacha Dragic as sole CEO, is a classic strategic move to streamline decision making ahead of an aggressive global expansion phase. The co CEO structure with Jimmy Maymann was likely a transitional phase to help secure the massive €1.3 billion refinancing and steer the operator’s high-level strategy. With that financing now secured and the company holding a coveted licence in the critical Brazil market, the move to a single CEO in Sacha Dragic signals a shift from strategic planning to rapid, founder-led execution. The promotions of Albert Simsensohn and Eamonn O’Loughlin further support this, creating a clear operational hierarchy designed to manage a complex, multi-market business.

This move to simplify the Superbet leadership structure is a clear indicator of the company’s confidence and ambition. Backed by Blackstone and a significant war chest, Superbet is positioning itself as a major challenger to the established pan-European giants. The focus on Brazil, a market with enormous potential, and the continued investment in key CEE markets like Poland and Romania, show a clear strategy. By reverting to its founder, Sacha Dragic, as the singular CEO, Superbet is placing its bets on agile, entrepreneurial leadership to navigate the complexities of new market entries and technology development, aiming to outpace its competitors.

The leadership changes are the logical next step after a year of major financial and strategic preparation. The €1.3 billion refinancing provided the fuel, and the Brazil licence provided a key new market. Now, the new management reshuffle provides the engine. The operator’s stated goal of “sustainable global expansion” is being put into action, and the appointment of Sacha Dragic as sole CEO ensures that the company’s original founder and visionary will be at the wheel during this critical, high-growth period.