Her understanding of the industry was built at SiGMA, the World's Gaming Festival, where she spent close to four years as an Account Manager working across the SiGMA and AIBC Summit portfolios. It was a role that put her in the room for a significant share of the deals, launches and partnerships that shaped the sector between 2021 and 2025. She managed client portfolios, prepared and delivered proposals, negotiated contracts and identified sponsorship opportunities across operators, suppliers, affiliates and service providers in every major regulated market.
That vantage point taught her something she now considers the central truth of iGaming: this is an industry that runs on three things. Relationships, because almost nothing here happens through a cold enquiry. Information, because the operators and suppliers who move first are the ones who understood a regulatory shift, a market opening or a competitor's position before it was common knowledge. And positioning, because a brand's standing in the industry conversation determines who takes its call.
She also saw how unevenly those three things were distributed. The people with the best networks had the best information, and the people with the best information built the strongest brands. Everyone else was reading the news a week late and hoping to catch up at the next conference.
iGaming Times is her answer to that gap. She founded the publication in 2026 to give the industry a single place to keep up with what is actually happening, and to give the people working in it a platform to build their own profile and progress their careers, whether they run a business or are three years into their first iGaming job.