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Sub-national
North America

United States - New Hampshire: gambling regulation and licensing

Part of United States

  • Online sports bettingRegulated
Regulator
New Hampshire Lottery Commission
Headline tax
Not yet verified
Licence required
Not yet verified
Last verified
30 Aug 2026

Summary

New Hampshire administers gambling through the New Hampshire Lottery Commission, which runs the state lottery and also carries the sports wagering function through a dedicated division. The state was among the first to move on sports betting after the federal prohibition fell, and it did so through the lottery rather than by standing up a new gaming commission. New Hampshire is the standard example of the single-operator model in American sports betting. Rather than licensing a competitive field, the state ran a procurement and awarded the mobile category on terms that gave it an unusually high revenue share, at the cost of the pricing and product competition a multi-licence market produces. Whether that trade favours the state is one of the more genuinely contested questions in American gambling policy, and both sides of it can be argued from New Hampshire's own numbers. This profile records the commission and its published sports wagering function, and leaves the rest as honest gaps. Licence types, fees, tax treatment, advertising rules and compliance obligations have not yet been verified against primary sources. Readers should not assume that the presence of licensed mobile sports betting implies any online casino offer, which in New Hampshire is a separate and unresolved question.

Key facts

Regulator
New Hampshire Lottery Commission
Regulator type
Lottery monopoly
Headline tax
Not yet verified
Licence required
Not yet verified
Minimum age
Not yet verified
Tax base
Not yet verified

Advertising

Advertising permitted
Yes
Affiliate rules
Affiliates are not separately licensed. The operator remains accountable for advertising published on its behalf, and only state-licensed operators may be promoted.
Celebrity and influencer rules
Advertising must not be directed at people below the legal minimum gambling age, which constrains the use of personalities and channels with an under-age following.
Penalties for breach
T supervises advertising as part of its licensing function and can take disciplinary action against the licence.he New Hampshire Lottery Commission

Restrictions

  • Advertising is regulated by the New Hampshire Lottery Commission as a condition of licensure rather than under a separate advertising statute.
  • Only operators licensed in the state may lawfully be promoted to its residents.
  • Advertising must not be directed at people below the legal minimum gambling age.
  • Operators must not direct marketing at self-excluded persons.

Sources

  1. New Hampshire Lottery

    New Hampshire Lottery Commission

    Tier 1Accessed 27 Aug 2026
  2. New Hampshire Lottery

    New Hampshire Lottery Commission

    Tier 1Accessed 29 Aug 2026

Spotted something out of date? Report a correction.

This page is industry reference information and not legal advice.

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