Missouri Casino Revenue Rises 5.4% to $176.8m in July

Twelve of Missouri's 13 licensed casinos posted year-over-year gains in July, with slots and table games both growing, though the state has no online casino channel to amplify the trend the way neighbouring markets have.

• Missouri Gaming Commission figures show the state's 13 casinos generated $176.8 million in July 2026, a 5.4% year-over-year increase driven by gains across both slots and table games
• Slots accounted for $153.5 million of the total, up 5.3%, while table games contributed $23.2 million, up 6.7%, the faster-growing vertical for the month
• Mark Twain Casino recorded the sharpest individual increase at 12.4%, while Ameristar St. Charles led on absolute revenue at $27.1 million
• Bally's Kansas City was the sole decliner, posting a 1.4% fall to $10.9 million despite still clearing double-digit millions
• Missouri's land-based-only market contrasts with states such as Pennsylvania and New Jersey, where iGaming has become the primary growth engine in a record-breaking year for US commercial gaming

Missouri's Land-Based Market Posts Broad July Gains Ahead of a Crucial Sports Betting Year

Missouri's casino sector delivered a solid July, with the state's 13 venues collectively recording $176.8 million in gaming revenue, according to figures published by the Missouri Gaming Commission. The 5.4% year-over-year increase was broad-based: 12 of the 13 properties posted gains, a result that points to resilient consumer demand rather than performance concentrated at a handful of sites.

Slots remained the dominant vertical, generating $153.5 million, up 5.3% on July 2025. Table games, while a smaller share of the total at $23.2 million, grew at a slightly faster rate of 6.7%, continuing a pattern seen in several US land-based markets where table-game revenue has outpaced the slot floor in percentage terms during the post-pandemic normalisation period.

At the property level, Mark Twain Casino posted the strongest year-over-year growth at 12.4%, reaching $3.3 million. River City (up 9.5%), Harrah's Kansas City (up 7.5%), Ameristar Kansas City (up 7%), and Argosy Riverside (up 6.3%) also recorded material gains. On absolute revenue, Ameristar St. Charles led the state at $27.1 million, followed by River City at $24.4 million, Hollywood Casino at $23.3 million, Ameristar Kansas City at $18.7 million, and Harrah's Kansas City at $15.6 million.

The only property to decline was Bally's Kansas City, which recorded a 1.4% fall to $10.9 million. The drop is modest in context: the property still generated double-digit millions and its underperformance was not severe enough to drag on the state aggregate. No explanation for the decline was provided in the Commission's figures.

Missouri's Position in the Broader US Gaming Landscape

July's figures arrive as the US commercial gaming market records its strongest performance on record, with iGaming surging 27.6% and national tax revenue climbing 15.1% in 2025. Missouri sits outside that iGaming wave: the state has no licensed online casino market, meaning its revenue ceiling is defined by the physical footprint of its 13 properties and the catchment population they can draw.

The contrast with neighbouring and comparable states is instructive. Pennsylvania's gaming revenue has now surpassed $7 billion in a single fiscal year, driven substantially by online casino, while New Jersey's iGaming handle continues to climb even as its retail sports betting revenue fluctuates. Missouri, by comparison, is growing steadily but not at the pace those markets are achieving.

Sports betting is the near-term variable that changes that calculation. Missouri voters approved sports wagering at the ballot in November 2024, and the regulatory framework to licence and launch the market is taking shape. When retail and mobile sports betting goes live, the state's gaming revenue line will look materially different, and the question of whether Missouri pursues an online casino licence thereafter will become more pressing.

The Broad-Based Property Growth Is the Most Reassuring Signal

The headline figure of 5.4% growth is respectable, but the distribution of that growth carries more information. When 12 of 13 properties post year-over-year gains, the result is less likely to reflect a one-off event at a single large venue and more likely to reflect genuine underlying demand. Mark Twain's 12.4% increase at the smaller end of the market, alongside gains at mid-tier properties such as Argosy Riverside and Harrah's Kansas City, suggests the performance is structurally sound rather than propped up by Ameristar St. Charles's dominant revenue position. For the Missouri Gaming Commission and state legislators evaluating the sector's fiscal contribution, that breadth is a more durable foundation than a concentrated result.

Table Games Outpacing Slots Is a Trend Worth Tracking

The 6.7% growth in table games against 5.3% in slots is a small differential but consistent with a pattern emerging in several land-based US markets. Table game revenue tends to be more sensitive to footfall and visitor mix, and a faster growth rate can indicate either a shift in product preference among existing customers or the return of a higher-spending visitor segment. Missouri's table game base of $23.2 million remains a fraction of its slot revenue, so the absolute impact is limited, but if the trend persists across further months it would be worth examining whether any properties have actively invested in expanding or refreshing their table-game floors.

The Sports Betting Launch Will Reframe the Conversation

Missouri's land-based casino results will matter less as a standalone story once sports betting launches in the state. The incoming mobile wagering market will introduce a new and comparatively low-cost revenue stream, shift consumer attention, and generate fresh data on how the state's gaming population behaves across multiple channels. The July figures represent the mature baseline against which that transition will be measured. If land-based casino revenue holds at or above current levels while sports betting adds a layer on top, Missouri's overall gaming market will be substantially larger within two years. That is the trajectory several other states have followed, and there is no structural reason Missouri should diverge from it.