OpenBet Buys Lottery Sportsbook Specialist OmniLogic for an Undisclosed Sum

Eighteen months after its management bought it out of Endeavor, OpenBet is adding a Hungarian supplier that has served World Lottery Association members for over a decade. No price, no customer names and no headcount were disclosed.

• OpenBet has agreed to acquire OmniLogic, a sportsbook technology provider whose team is based principally in Győr, Hungary, subject to regulatory approvals and with completion expected later in 2026, according to its announcement
• OmniLogic has supplied sportsbook technology to regulated lottery operators and World Lottery Association members for more than a decade, with a platform covering retail, online and mobile betting, trading, risk management and back office across EMEA
• OpenBet president Nikos Konstakis said lotteries "remain the core focus of our growth strategy"; co-founders Vicente Torrejón and Dávid Márk Gábor said joining gives their customers OpenBet's scale "while maintaining the specialist knowledge and continuity they value today"
• The announcement names no purchase price, no OmniLogic customers and no staff numbers, and gives no indication of the target's revenue
• The deal follows OpenBet's $450 million management buyout from Endeavor, completed in March 2025, and lands in a lottery sector reshaped by the Allwyn-OPAP merger and Bally's takeover of Intralot

A Bolt-On That Doubles Down on the Most Regulated Customers There Are

OpenBet announced on Tuesday that it has reached an agreement to acquire OmniLogic, a sportsbook technology provider it describes as having served "major regulated lottery operators and WLA members for over a decade". The transaction is subject to regulatory approvals and is expected to complete later in 2026. OmniLogic's specialist team, based principally in Győr, Hungary, will join OpenBet on completion.

According to the announcement, OmniLogic's platform powers omnichannel betting operations across retail, online and mobile for lottery and betting operators across Europe, the Middle East and Africa, with capabilities spanning trading, risk management and back-office functionality. Its co-founders are Vicente Torrejón, chief executive, and Dávid Márk Gábor, chief technology officer, each described as having more than 20 years in the industry. OpenBet says the deal will "expand OpenBet's footprint across regulated lottery markets, adding established operator partnerships and specialist sportsbook expertise", and "further strengthen OpenBet's position as the leading provider of sports betting and platform solutions to World Lottery Association (WLA) members worldwide".

OpenBet president Nikos Konstakis called the acquisition "a natural extension" of a strategy built on "partnering with leading operators in the world's most demanding regulated markets", and said lotteries "remain the core focus of our growth strategy". Torrejón and Gábor said the deal brings their customers "the additional scale, capabilities and product portfolio of OpenBet, while maintaining the specialist knowledge and continuity they value today".

What the announcement does not say is as notable as what it does. No purchase price is disclosed, no OmniLogic customers are named, no headcount is given for the Győr team and there is no indication of the target's revenue or profitability. "Established operator partnerships" is the only description of the customer base on offer.

Where OpenBet Was Before This

OpenBet completed a management buyout from Endeavor in March 2025 in a deal iGB reported at $450 million, with chief executive Jordan Levin and other senior executives taking control of the platform business. Lottery Daily notes that the World Lottery Association accredited OpenBet as a Gold Supplier in 2023, and names Danske Spil, OPAP, WestLotto and Nederlandse Loterij as lottery customers.

The lottery-supply market the deal enters has consolidated sharply in the last year. Allwyn and OPAP agreed a €16 billion merger, Bally's took over Intralot, and IGT rebranded its lottery business as Brightstar. Sports betting technology for state lotteries has been one of the few segments where a specialist could still win on relationships and domain knowledge rather than scale, which is the asset OpenBet is describing when it talks about "long-standing customer partnerships".

Lotteries Are the Right Customers to Own in a Year of Ad Bans and Tax Rises

A state lottery with a sportsbook is the most defensible customer a platform supplier can have: it is licensed by statute, usually a monopoly or near-monopoly in its market, funded by the state's own interest in its revenue, and insulated from most of what is currently hurting commercial operators. The advertising restrictions moving through Australia and being urged on Britain, and the tax rises landing on commercial remote gaming, largely bypass state lotteries or fall on them more gently. A supplier that ties its growth to those customers is choosing slower, stickier revenue over the churn of the open market, and OpenBet's post-buyout owners appear to have decided that is the business they want to be in.

An Undisclosed Deal Should Be Read as a Small One Until Proven Otherwise

Nothing in the announcement suggests scale: no figure, no named customers, no revenue and a team described by its town rather than its size. That is consistent with a capability and relationships acquisition, of the kind a buyer makes to close a product gap or to inherit contracts it would otherwise have had to win in tenders against the seller, rather than a transformative one. It is worth watching which lottery accounts move under the OpenBet name once the deal closes, because that, not the press release, will show what was bought. Until then, "partner of choice for lotteries worldwide" is a claim, and the deal is a modest step towards making it true.

OpenBet has told the market what it wants to be. The customer list it did not publish will show whether this deal gets it there.