Apuesta Total is a Peruvian sports betting and online casino operator run by Free Games S.A.C. and headquartered in Lima. Alongside its online business it runs a retail network of more than 750 betting points across the country. Peru regulated online gambling under Law 31557, which took effect in February 2024 and required every operator, domestic or international, to be licensed by the Ministry of Foreign Trade and Tourism. Apuesta Total was authorised that year for both sports betting and distance gaming under directorial resolutions 2656 and 2677. It competes with Betsson, bet365 and 1xBet in one of the region's faster-growing regulated markets, and is among the few Peruvian-owned brands to have held its ground against them.
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Peru’s nascent regulated online gambling market is facing an existential threat just months after its formal launch, with experts warning that a new turnover
Lima, Peru - The Peruvian Ministry of Foreign Trade and Tourism (Mincetur) has announced a significant reduction in the availability of illegal online