Sports Betting
Mobile-Driven 'Micro-Betting' Trend Reshaping African Wagering Landscape
A fundamental shift in player behaviour is taking place across Africa's rapidly growing online gambling markets, with a new report highlighting the dominance
Bet9ja
Bet9ja is the largest sports betting and online casino operator in Nigeria, launched on 10 September 2013 by Ayo Ojuroye and Kunle Soname and headquartered in Lagos. It trades through KC Gaming Networks Limited under a licence from the Lagos State Lotteries Board, with permission extending to other parts of the country. Its reach is unusual for a gambling brand: bet9ja.com ranked as the third most visited website in Nigeria in 2020, behind only Google and YouTube. Nigerian gambling is licensed at state rather than federal level following a Supreme Court ruling on the limits of national lottery powers, so operators assemble coverage state by state, and Lagos remains the licence that matters most.
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- September 2025
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- September 2025
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