Fast Track is a Malta-based provider of customer relationship management and player engagement software for iGaming operators. Its CRM platform ingests real-time player data from an operator's platform, segments players, automates lifecycle campaigns across email, SMS, push and on-site channels, manages bonuses and rewards, and applies responsible gambling rules and marketing consent before any message is sent. Founded in 2016, it sells to casino and sportsbook operators in regulated markets in Europe, North America and Latin America and integrates with the major platform providers. The company also publishes research on CRM practice and runs an operator community around its product.
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