Fast Track is a customer relationship management software supplier for iGaming operators that has worked on CRM since 2016.
Fast Track is a customer relationship management software supplier for iGaming operators that has worked on CRM since 2016. Its core product is a real time CRM platform that operators use to design, automate and analyse personalised player campaigns, with lifecycle automations, segmentation, scheduled and onsite engagement, multichannel messaging, real time analytics, multibrand management and management alerts. Alongside it the company offers Fast Track AI, a natural language layer that can carry out CRM analysis, planning and execution tasks under the operator's supervision, a Rewards product for gamification, Greco for gameplay intelligence and True Value for modelling new player value. CRM, Rewards and Greco share the same real time integration with the operator's platform and can be deployed together across onboarding, retention and reactivation. The company publishes integration guides, tutorials, a knowledge base and a podcast.
This is an iGaming Times company profile. Company confirmation and featured placement do not establish licensing or service quality. For current products and corporate statements, use the company website.
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