iConvert

iConvert is a British behavioural intelligence software company, registered in Stockton-on-Tees, whose platform detects when a visitor to an iGaming site is about to leave and serves a targeted overlay or branded game at that moment to convert them into a first-time depositor. Deployed as a lightweight JavaScript tag, it reads session signals such as cursor movement, scroll depth and form abandonment in real time and reports uplift in first-time deposits, which it puts at an average of around 13 per cent across more than 200 operator brands in more than fifty markets. It sells to operators on subscription and performance terms.

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