Stars Partners

About Stars Partners

Stars Partners, formerly LaLa Stars, is an iGaming affiliate programme and marketing aggregator that connects publishers directly with online casino and sportsbook brands as a direct advertiser rather than through intermediaries. It supports more than 15 brands with PR and marketing strategy, and its team runs acquisition, PR, gamification and retention programmes across multiple markets. Affiliates receive tracking links, banners and reporting through SOFTSWISS affiliate software, with statistics updated every 24 hours, and the programme says exclusive agreements with operators let it offer deals not available elsewhere. An AI driven CRM segments audiences and manages player engagement for the brands it represents. The programme also publishes articles on affiliate marketing. It cites recognition from SiGMA Europe for Best Casino UX/UI in 2023 and from SiGMA Eurasia for Best Marketing Campaign in 2025.

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