
UK Ad Watchdog Raps Ladbrokes Over Advert Featuring 'Ladbucks' Currency
The UK’s Advertising Standards Agency (ASA) has upheld two complaints against Ladbrokes, ruling that an advertisement featuring its 'Ladbucks' free-to-play

LiveScore is a Gibraltar-based sports media and betting group best known for the LiveScore app and website, which deliver real-time scores, statistics and news to tens of millions of users worldwide. The group also operates LiveScore Bet, a licensed sportsbook in Britain and Ireland, and Virgin Bet under licence, using the media audience as an acquisition channel. LiveScore Group is owned by its founders with a strategic investment from Ringier, and has agreements with football rights holders for in-app streaming. Its media arm carries advertising and betting partnerships in markets where it does not hold its own licence.
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The UK’s Advertising Standards Agency (ASA) has upheld two complaints against Ladbrokes, ruling that an advertisement featuring its 'Ladbucks' free-to-play

The UK’s Advertising Standards Agency (ASA) has determined that two LiveScore Bet adverts breached regulatory guidelines after appearing in a version of the