Smartico is a CRM automation and gamification platform founded in 2018 with headquarters in Cyprus and development in Israel and Ukraine, providing iGaming operators with real-time player segmentation, multichannel campaign automation, and a gamification layer of missions, tournaments, loyalty points, levels and reward shops that operators embed in their casino and sportsbook products to drive retention. It integrates with the major platform providers and is used by operators in Europe, Latin America, Africa and Asia, with responsible-gambling controls and suppression built into campaign logic.
Sign in to claim this listing and request a verified badge.
Sign in to claim
Rather than compete with Smartico, Optimove has decided to own it. The deal reshapes the iGaming CRM landscape and signals where the real battleground for player engagement is heading.