Lottery CX Summit 2026

The Lottery CX Summit returns for its second edition in Vienna, bringing together lottery operators, technology providers, regulators, and customer experience specialists to tackle the most pressing commercial challenges facing state lotteries and national lottery organisations in the modern era. The summit addresses competition from private operators, grey-market lotteries, and charitable gaming initiatives, with sessions focused on customer engagement strategies, distribution channel innovation, player acquisition among younger demographics, and the application of digital technologies to lottery products. Co-located at the Hilton Vienna Park with the iGaming DACH Summit, Social & Competitive Gaming Summit, and Racing & Wagering World Summit, the two-day event benefits from rich cross-pollination of expertise across gaming verticals during the same December dates. The event establishes Vienna as Europe's end-of-year meeting point for the full spectrum of gaming industry stakeholders.