• International iGaming holding company PIN-UP Global has rebranded and restructured to become the RedCore business group.
• The company stated the move reflects its successful diversification into a broader range of digital technology sectors beyond just iGaming.
• RedCore’s expanded focus will now include fintech, marketing, e-commerce, and regulatory technologies ( RegTech).
• CEO Marina Ilina said the company’s potential “goes far beyond a single industry,” with iGaming now being just one of several areas of innovation.
• The new RedCore brand will be officially unveiled to the industry at the SBC Summit in Lisbon next month.

PIN-UP Global, a well-known international holding company in the iGaming technology space, has announced a major rebranding and strategic restructuring. The company will now operate as RedCore, a name it says better reflects its evolution into a diversified, multi-sector business group.

The move is more than a cosmetic change; it’s a formal recognition of the company’s expansion into a wider range of digital markets, leveraging the technological expertise it has built within the highly competitive iGaming industry.

Beyond iGaming: A Multi-Sector Focus

In a statement, the company explained that the creation of RedCore was a necessary step as its operations have grown far beyond their original focus. The new business group will now formally offer products and services in a range of verticals, including:

• Fintech
• Marketing and Communications
• E-commerce
• Customer Service
• Regulatory Technologies (RegTech)

“Throughout our growth, it became clear that our potential goes far beyond a single industry,” commented Marina Ilina, CEO and founder of the business group. “ iGaming remains a part of our experience - but now it’s just one of the areas where we innovate and drive progress.”

Industry Debut at SBC Summit

The new RedCore brand and its expanded portfolio of B2B products will be officially presented to the wider industry for the first time at the upcoming SBC Summit in Lisbon, which runs from 16 to 18 September. The company confirmed it will be exhibiting at the major international event.

The Strategic Shift

The rebranding is a significant strategic pivot for the company. PIN-UP Global built its reputation by developing sophisticated technological solutions for the demanding iGaming sector. The creation of RedCore is a clear signal that the company now believes it can successfully apply that expertise-in areas like high-volume transaction processing, digital marketing, and complex compliance-to a much broader range of digital industries. It marks the company’s ambition to transition from a successful industry specialist into a diversified global technology group.