M&A
Acquisitions, mergers, and divestments.
Bally's Intralot has struck a roughly £243.1 million all-share deal for Evoke, the operator behind William Hill and 888, in a consolidation play sharpened by the steep rise in [British gambling taxes](/regulatory-map) landing over the next two years. The terms hand Evoke shareholders a 77% premium and hand the enlarged group a place among the United Kingdom's largest online operators.
Four years after 888 Holdings, now Evoke, agreed to pay £2.2 billion for William Hill's international assets, the company has agreed an all-share takeover by Bally's Intralot worth about £243.1 million (€281 million). A November 2025 Budget tax shock forced the board's hand.
Greentube has spent decades supplying content to operators across Europe. Now it is becoming one. The Kingsbet CZ deal marks a meaningful shift in how the Novomatic-owned business is positioning itself for the next phase of European iGaming.
A business bought for £2.2 billion less than four years ago may be about to change hands for a tenth of that price. The Bally's Intralot bid for Evoke is the most significant corporate development in British gambling for years.
Rather than compete with Smartico, Optimove has decided to own it. The deal reshapes the iGaming CRM landscape and signals where the real battleground for player engagement is heading.
One of Europe and Latin America's most recognisable gambling operators is on the block. With advisors hired and a summer deadline in sight, the race to acquire Codere is already taking shape.
Bally's Corp and its consortium partner Investment Holdings Pty Ltd are poised to assume majority control of the troubled Australian operator, Star
iGaming software, solutions and content supplier EveryMatrix has completed the acquisition of Goma Gaming, a specialist in user experience services within the
European lottery and gaming operator Allwyn International has confirmed the acquisition financing details for its landmark deal to acquire a majority stake in
Banijay acquires Tipico, merges with Betclic creating €3bn Banijay Gaming. Deal forms new European gambling leader focused on regulated markets like FR & DE.
Crypto exchange Kraken acquires CFTC licensed Small Exchange for $100m, gaining a DCM license to launch regulated US prediction markets and compete with Kalshi.
This week, the iGaming industry was pulled in two completely opposite directions. While the corporate world was celebrating a truly seismic merger that