Alea Leads the Conversation in São Paulo as Headline Partner for NEXT.io Focus Brazil

The exclusive event, held on Monday, 6 April at the Palacio Tangara, brings together 100 of the industry’s most influential decision-makers. Now that the market has moved past its initial launch phase, the gathering serves as a critical check on how the local scene is actually performing, spanning everything from shifting player behaviours to the long-term sustainability of the industry.

Shaping the Future: Brazil 2026

Alea CEO Jordi Sendra will open the afternoon programme by joining the first panel, “Brazil 2026: The New Reality of Regulated Gambling,” starting at 14:00. Moderated by Karen Sierra-Hughes of GLI, the session will bring together leaders from TQJ Bet, Esportes, and Stake Brazil to reflect on how the market has evolved since regulation and what operators need to stay competitive in the coming years.

Strengthening Local Ties

Over the past year, Alea has focused on building a strong local structure to support its growing network of partners in Brazil. Beyond the technology, the company has prioritised being a consistent, on-the-ground presence for its partners.

“Brazil changes month by month. What felt uncertain at the start of regulation is now becoming more structured, and that’s good for everyone,” says Jordi Sendra. “Returning as headline partner was a natural decision for us because this is one of our most important markets. We spend a lot of time on the ground here, speaking to operators and studios, so having a space like NEXT.io Focus where the industry can actually sit together and talk openly about what’s working and what isn’t is genuinely valuable.”

From Palacio Tangara to SiGMA South America
Monday’s sessions at NEXT.io lead directly into a significant evening for the team. Alea is shortlisted for Best Aggregator at the SiGMA South America Awards, a nomination that marks a year of heavy investment in the region's technical and operational requirements.
Following the awards ceremony, the team will move to the exhibition floor for SiGMA South America (7-10 April). Throughout the week, Alea will be available at Booth N145 to continue these discussions and show how their localized portfolio and technical support help partners navigate the unique challenges of the evolving Brazilian market.