
Betway Becomes Manchester United's Principal Partner and Exclusive Global Betting Partner
Super Group's Betway brand has secured its biggest football partnership to date, landing a multi-year deal as Manchester United's Principal Partner and Exclusive Global Betting Partner from the 2026/27 season. The agreement gives Betway training-kit visibility across both the men's and women's squads and prominent matchday presence at Old Trafford, with Super Group citing the club's African fanbase as a particular strategic draw.

















