Swish Analytics

Swish Analytics is a sports betting data and odds origination company that supplies pricing to sportsbook and fantasy operators, with a focus on North American sports. The company describes its Swish Predictive Engine as a machine learning platform that produces projections, lines and prices, and says it specialises in player props pricing. Its products cover player props, match and team markets, bet builder and same game parlay pricing, in-play props, fast micro markets and pre-built parlays, offered pre-game and in-play. Swish Analytics was established in 2014 and has been an authorised MLB data distributor in the United States since 2019, according to trade press. Its technology partners include sportsbook supplier Altenar, which uses Swish data for baseball betting markets.

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