Underdog

Underdog is an American sports gaming company founded in 2020 in Brooklyn, New York by Jeremy Levine, Brandon Stakenborg and Trevor John, who had previously built the fantasy sports businesses StarStreet and DRAFT. It runs three products: Best Ball tournaments, Pick'em contests and a licensed sportsbook, which went live in North Carolina. That progression is the point of interest. Underdog built scale through daily fantasy formats that several state regulators have since challenged as unlicensed sports betting, and has been converting into a regulated sportsbook operator in the states where it can. It sits in the same contested territory as prediction markets and sweepstakes: products that reached large audiences through a legal classification that regulators are now revisiting.

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