White Hat Gaming is a Malta-headquartered iGaming platform provider founded in 2012, supplying a player account management platform, casino aggregation with more than a hundred studios, a sportsbook through partners, and managed services on turnkey and white-label terms, with a client base of operators in Britain, Europe, Ontario and the regulated American states, where its White Hat Studios arm also supplies casino content. It holds supplier licences in New Jersey, Pennsylvania, Michigan, West Virginia, Ontario, Britain, Malta and other markets.
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The affiliate that made it said the man was not real, so he had no age. The ASA said his "casual and youthful presentation" was the point. On the same day it cleared White Hat Gaming's casino ads on an esports site because nothing showed its audience was more than 25% children.