Learning hub
Self-paced courses for the iGaming industry
Short, structured lessons on licensing, compliance, payments, and operations - built by editors and industry contributors.
Who the courses are for
Operators starting in new jurisdictions, compliance teams onboarding new hires, and analysts who need a working vocabulary across the value chain. Each course runs to about two hours in six or seven lessons of fifteen minutes or so, and is structured so you can drop in on a single lesson when you need a specific topic.
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Looking for a quick explainer instead? Our Guides cover regulation, tax, markets and compliance in focused, in-depth articles.
Browse the Guides →- MarketingBeginner1h 58m7 lessons
Affiliate Marketing
Affiliate marketing has been central to online gambling since the industry began, and it remains one of the largest single deductions from operator margin. This course covers how the channel works from both sides: how affiliates build and monetise traffic, how operators structure and manage programmes, how deals are priced, and why compliance obligations now shape the relationship as much as commercial terms do. **Who this is for:** Affiliate managers, marketers moving into gambling from other sectors, publishers and media operators considering the vertical, and operator staff who need to understand where a large share of their acquisition spend actually goes. **What you'll learn:** - Explain how the affiliate channel functions within the wider iGaming value chain and why it developed as it did - Compare revenue share, CPA and hybrid commercial models and select an appropriate structure for a given situation - Describe how affiliate traffic is built across search, content, social and comparison formats - Explain tracking and attribution mechanics, including the technical and regulatory pressures reshaping them - Apply the compliance obligations that govern affiliate marketing and understand where liability sits - Assess affiliate performance on player quality rather than volume, and identify fraud and low-value traffic
- MarketingBeginner1h 59m7 lessons
CRM & Player Lifecycle
A practical iGaming CRM course on what customer relationship management actually does inside a gambling operator, and how it differs from acquisition marketing. It covers segmentation built to support decisions rather than describe a population, programmes for each stage of the player lifecycle and why early tenure has an outsized effect, campaigns from objective through audience to measurement, bonus and incentive design costed on net rather than awarded value, churn and reactivation, and measuring CRM with holdouts that still give readable answers in a heavily skewed player base. Written for CRM managers, retention and lifecycle marketers, and the analysts and product people who work alongside them. It assumes no prior CRM experience, and it treats incremental effect, not activity, as the measure of whether a programme works.