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Citi's Macau Survey: Premium-Mass Wagers Down 45%, September Cut to MOP18bn

Antonina TupikovaBy Antonina Tupikova · Founder, iGaming Times2 min read
Macau Gaming Revenue Hits Post-Pandemic High in May 2025, Boosted by National Holidays

Two weeks after calling September up 12%, Citigroup's analysts watched the tables on Friday and saw 401 premium-mass players betting HK$6.8 million, "among the worst in recent history". The forecast is now MOP18 billion, implying a 4% fall for the quarter, with the caveat that Golden Week may simply be absorbing the trips.

  • Citigroup's September table survey, conducted on Friday 18 September, found observed premium-mass wagers of HK$6.8 million, approximately $871,000, down 45% from HK$12.3 million in September 2025, with player numbers down 20% to 401, according to Asia Gaming Brief
  • Average wager per premium-mass player fell 31% to HK$16,958, approximately $2,174, from HK$24,550 a year earlier, and analysts George Choi and Timothy Chau described the results as "among the worst in recent history"
  • Citigroup cut its September gross gaming revenue forecast to MOP18 billion, approximately $2.25 billion, from MOP19 billion, which would imply a 4% year-on-year decline in third-quarter GGR
  • The bank said it "cannot firmly conclude" whether the weakness reflects lower willingness to spend or the timing of the survey, a week before Mid-Autumn and two weeks before Golden Week
  • On 8 September Citigroup had forecast September up 12%; HSBC and UBS put the first 13 days flat last week

The Bank That Was Most Bullish on September Has Walked It Back

Citigroup has cut its forecast for Macau's September gross gaming revenue after its monthly table survey found the casino floors unusually quiet, with premium-mass wagering observed on Friday down 45% from a year earlier. The brokerage now expects MOP18 billion for the month, approximately $2.25 billion, down from MOP19 billion, according to a note reported by Asia Gaming Brief on Monday. On 8 September the same bank had forecast September up 12% at MOP20.5 billion.

The survey figures are the reason. Analysts George Choi and Timothy Chau counted total premium-mass wagers of HK$6.8 million, approximately $871,000, against HK$12.3 million in the September 2025 survey. The number of premium-mass players fell to 401, down 20%, and the average wager per player dropped 31% to HK$16,958, approximately $2,174, from HK$24,550. The analysts called the results "among the worst in recent history" and said floors were generally quieter than three months earlier, when the World Cup had just begun.

Citigroup was careful about what the survey can show. It "cannot firmly conclude" whether the weakness reflects a decline in players' willingness to spend or the timing of the observation, made a week before the Mid-Autumn Festival and about two weeks ahead of October's Golden Week, when some players may prefer to visit. The analysts cited September 2024, when weak monthly revenue made investors pessimistic before Golden Week, boosted by an Andy Lau concert, produced a strong October. The revised MOP18 billion would imply third-quarter GGR down about 4% year on year.

The cut brings Citigroup into line with the banks it had been furthest from. HSBC said last week that the quarter was tracking a 3% to 5% decline, with September in a MOP17.6 billion to MOP18.8 billion range, and both HSBC and UBS estimated the first 13 days at about MOP7.9 billion, flat year on year and 14% below August's daily rate. CLSA had forecast September growth of 0.3% at the start of the month against a consensus of 9.5%, and has cut its 2027 forecast by 4%. The record commission spend in the second quarter and CLSA's estimate of sector EBITDA down 10.7% in the same period set the backdrop.

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A Survey Is a Photograph, and This One Was Taken at the Wrong Moment or the Right One

Citigroup's table survey counts what its analysts can see on one evening, which makes it the most direct and the least representative data point the market gets. A 45% fall in observed wagers is either a measurement of a premium-mass segment that has stopped spending or a measurement of a Friday when that segment was at home waiting for two holidays, and the analysts say so themselves. The 2024 precedent they cite is real: a soft September followed by a strong October. What is different this year is that the daily run rate has been below August since the month began, that HSBC and UBS found the same thing independently on the first 13 days, and that the World Cup comparison the analysts draw is a reminder that June's floors had a reason to be busy that September's do not.

Premium Mass Is Where the Margin Is, and the Margin Is Already Under Pressure

The segment Citigroup watched is the one Macau's operators rebuilt their business on after junket VIP collapsed: direct, high-value players whose commissions and rebates the DICJ's own figures show growing faster than revenue. A 31% fall in average wager per premium-mass player, if it persists, is a margin problem before it is a revenue problem, because the cost of attracting those players does not fall with their stakes. That is what CLSA's second-quarter EBITDA figures were already showing, and it is why a survey that might be noise is being read as signal.

The Forecast Range for One Month Is Now Wider Than the Year's Growth

Two weeks ago the banks were between 0.3% and 12% for September; today the most bullish of them implies a decline for the quarter. The month's number, due from the DICJ on 1 October, will settle it, and Golden Week will start the argument again. For the Macau concessionaires, and for the index constituents with Macau exposure, the honest reading is that nobody with a spreadsheet can currently tell whether the market is pausing or shrinking, and that the people counting chips on a Friday night are no longer sure either.

Citigroup has moved from the top of the range to the bottom in a fortnight on the strength of one evening's observation. Either the evening was unrepresentative, or the earlier forecast was.

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