The move reflects the continued evolution of ASA’s boutique model, further strengthening its commitment to delivering highly personalised guidance to a select group of clients operating in complex and rapidly transforming markets.

Eliane Nunes brings more than three decades of experience spanning iGaming, public relations, corporate communication, growth strategy, and partnership development. Her trajectory has been marked by deep market insight, strong relationship management, and an approach grounded in listening, collaboration, and long-term value creation.

Ramiro Atucha commented: “Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”

Eliane Nunes added: “Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”

In her new role, Nunes will concentrate on revenue development, commercial expansion initiatives, and partnership structuring, supporting ASA’s clients in translating strategic direction into measurable business outcomes, with primary emphasis on Brazil and the broader Latin American region.