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Sports Betting

Louisiana Gives DraftKings a Four-Month Extension, Not a Renewal, Over AI and Shareholder Suitability

Antonina TupikovaBy Antonina Tupikova · Founder, iGaming Times3 min read
US States Intensify Crackdown on Sweepstakes Casinos: Louisiana, Mississippi, New York Take Action

Louisiana's gaming regulator has pushed DraftKings' permit renewal to February while state police finish checking shareholders who hold 5% or more and the board examines reports about how the operator uses artificial intelligence. The chairman said the decision is not a finding of wrongdoing, but it is the first licensing decision in iGaming Times' coverage to turn on the AI reports.

  • The Louisiana Gaming Control Board (LGCB) voted unanimously on 15 October to conditionally extend DraftKings' sports wagering platform provider permit for four months, through 19 February 2027, with the full renewal hearing set for 18 February, according to CDC Gaming
  • Assistant Attorney General Delancey Houston told the board that state police had found information indicating that certain shareholders holding 5% or more of DraftKings had not submitted to suitability, and that one had asked to be treated as an institutional investor
  • Most of the board's questions concerned a New York Times report that DraftKings scored customers by expected losses, which DraftKings co-founder Paul Liberman rejected, saying the company does not use AI to target losing gamblers
  • The board attached seven conditions, including 30 days for DraftKings to file the shareholder submissions and formal responses on its use of AI, prediction market activity and digital offerings to Louisiana residents
  • Louisiana is the first state in iGaming Times' coverage to tie the questions to a permit decision, after Massachusetts opened a review and New York proposed a ban on AI-tailored offers

The Board Extends the Permit and Sets Seven Conditions

The LGCB voted unanimously on Thursday 15 October to approve a conditional four-month extension of DraftKings' permit rather than the renewal it had applied for, CDC Gaming reported. The board's agenda for the meeting, held at the State Capitol in Baton Rouge, listed the renewal application of DK Crown Holdings, Inc. d/b/a DraftKings, permit number B016503468. The current permit expires on 10 November, according to CDC Gaming.

Delancey Houston, an assistant attorney general, told the board that the Louisiana State Police Gaming Enforcement Division had recently found information indicating that certain shareholders presently holding 5% or more of DraftKings had not submitted to suitability. One shareholder had asked to be classed as an institutional investor, which is still to be determined. "The investigation is incomplete at this time," Houston said, adding that the division also had concerns about "the recent allegations brought against DraftKings" and needed more time to investigate them. The shareholders were not named in the reporting of the meeting.

iGaming glossary: 430+ terms explained.

The seven conditions require DraftKings to file all required suitability submissions, or petitions to qualify as an institutional investor, within 30 days, according to CDC Gaming. Within the same period it must submit formal responses on its use of AI, prediction market activity, digital offerings to Louisiana residents and anything else the board requests, and must review and certify that its marketing materials, commercials and digital advertisements comply with responsible-gambling requirements. It has seven days to name a senior representative to handle all communications with the board.

The AI Questions and DraftKings' Answer

Board members questioned Liberman, DraftKings' president of operations, and chief responsible gaming officer Lori Kalani, mostly about the New York Times report alleging that the company used AI to target losing bettors, and about how it treats customers showing signs of a gambling problem, CDC Gaming reported. Asked by board member Ronald Sholes whether DraftKings could identify losing gamblers, Liberman said the company holds all of its customers' financial records and can tell whether a customer is winning or losing. "We do not use AI in any way to target losing gamblers by any means," he said.

Chairman Christopher Hebert said news reports are not findings of regulatory violations, but that the board has a responsibility to examine matters that could affect the integrity of gaming. "This proposal is not a determination that DraftKings has engaged in any wrongdoing," he said, describing it as "a measured regulatory response".

What the Law Requires of 5% Holders

Louisiana's suitability statute, La. R.S. 27:28(H), requires anyone who directly or indirectly has or controls 5% or more of the ownership, income or profit interest in an entity that holds or applies for a permit to meet all suitability requirements. Permittees must maintain suitability for the whole term, and if the board finds a shareholder unsuitable it may propose suspension or revocation, or bar that holder from receiving dividends, voting its shares or keeping them.

iGaming glossary: 430+ terms explained.

DraftKings is widely held. On their most recent Schedule 13G filings with the Securities and Exchange Commission, five holders report 5% or more of its Class A shares, the largest with 7.3%. The board did not say, as reported, which holders have not submitted to suitability.

The Shareholder Question Has a Paperwork Answer

The suitability point sounds the more serious of the two, but it is the easier to resolve. A listed company does not choose who buys 5% of its shares, and fund managers and banks cross that line routinely. The statute gives the board tools aimed at the holder, not only the permit, and the condition lets DraftKings answer with filings or institutional investor petitions within 30 days. If the holders file, this part of the case should close well before February.

Louisiana Has Turned a News Report Into a Licensing Record

The AI questions are different, because they now sit inside a permit file. Massachusetts asked its staff to engage with DraftKings and survey every licensee, a bettor has sued in federal court in Boston, New York has proposed banning AI-tailored offers and the FTC is reportedly reviewing sportsbooks. None of those, as far as has been made public, has required DraftKings to put a formal written account of its AI use before a licensing body on a deadline. Hebert was careful to say news reports are not findings of violations, and DraftKings denies the central allegation. But a written response to a regulator is a document other regulators can ask to see, and its wording will matter beyond Louisiana.

The Certification Puts the Burden on DraftKings

The marketing condition is the most practical of the seven. Rather than the board auditing DraftKings' advertising, DraftKings must review its own and certify that it complies, putting a company statement on the record that can be tested later. It costs the operator time rather than market access, and DraftKings keeps trading while the board waits.

DraftKings keeps its Louisiana business for now, under conditions and on a clock. What it tells the board about AI within 30 days, rather than the shareholder filings, will decide how February goes.

Sources

Citations and primary documents this article references. Captured at the time of writing.

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