
Superbet Plants Its Flag in Greece with Full Sportsbook and iGaming Launch
A €1.2 billion market growing at 15% year-on-year and still less than 60% online. Superbet has spotted the opportunity, and it is moving fast.
Republic of Serbia
Serbia is a centrally regulated market. The Games of Chance Administration, an administration within the Ministry of Finance rather than an independent regulator, licenses both land-based and online gambling under the Law on Games of Chance published in March 2020 and applied from 11 April that year. Online is taxed more heavily than retail: 15% of gross gaming revenue against 10% for land-based operations, alongside a monthly minimum payment reported at 10,000 euros. That minimum is the structurally important number rather than the rate, because a floor of that size prices out small operators regardless of how the percentage compares. Amendments in 2024 modernised the framework, introducing electronic licensing and requiring data exchange for know-your-customer and self-exclusion, which is the direction most of the Western Balkans has moved in. The combination of a monthly floor and a higher online rate tells you what the framework is optimised for, which is a small number of well-capitalised licensees that are cheap to supervise rather than a broad competitive field. That is a deliberate design choice rather than an accident of drafting.
The regulator is an administration inside the Ministry of Finance, not an independent authority, so supervision and revenue collection sit with the same body.
Закон о играма на срећу
Serbia is not an EU member, so it regulates without the free-movement constraints that shape licensing in neighbouring member states. The monthly minimum keeps the licensee count low by design, and nothing suggests that is about to change.

A €1.2 billion market growing at 15% year-on-year and still less than 60% online. Superbet has spotted the opportunity, and it is moving fast.
Ministry of Finance, Republic of Serbia
Ministry of Finance, Republic of Serbia