bet99

bet99 is a Canadian online sportsbook and casino founded in 2020 by Doug Honegger, a Montreal-born former professional ice hockey player who represented Switzerland internationally before moving into player representation and then business. Its operating entity, Sports Venture Holdings, was approved by the Alcohol and Gaming Commission of Ontario and iGaming Ontario in late 2022, making it one of the domestic brands to secure a place in the regulated Ontario market after it opened in April of that year. It is among the more visible Canadian-founded operators competing against the international groups that entered Ontario at launch, and has leaned heavily on hockey sponsorship and Canadian sporting properties to build recognition.

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