Birches Health

Birches Health is a gambling addiction treatment provider headquartered in New York City, United States. It delivers virtual therapy for gambling disorder, sports betting and related behavioural addictions through licensed clinicians, peer support mentors, group sessions and financial wellness coaching, and says it operates in all 50 US states with care covered by insurance and state funding. For gaming companies and operators, Birches offers responsible gaming programmes covering education, staff training, direct referral pathways, early intervention and compliance support. Operators that have announced partnerships include PENN Entertainment, Delaware North, Underdog and Wire Industries. The company also works with state governments, health plans and employers. It was founded in 2023 by chief executive Elliott Rapaport.

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