Fitzdares is a British bookmaker founded in 2005 by Balthazar Fabricius, positioned as a members-style bookmaker for high-staking and racing-focused customers, with telephone and online betting, a sportsbook and casino under Gambling Commission licences, and a members' club in Mayfair opened in 2021 that combines a betting service with hospitality. It has expanded to Ontario under a provincial registration and runs partnerships with racecourses and racing media. The company is privately owned and headquartered in London, and markets itself on service and accepting the bets that mass-market operators restrict.
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England's white-ball mentor signed as a Dafabet brand ambassador this week and has told the England and Wales Cricket Board he will not promote betting while on duty, The Guardian reports. The precedent says the deal itself is allowed; the harder questions sit with the advertising rules and with Dafabet's own cricket sponsorships.