OpenBet is a London-headquartered sports betting technology supplier whose platform, bet acceptance engine and trading and content tools power sportsbooks for many of the largest operators in Britain, Europe, Australia and North America, including a large share of British retail and online betting. Founded in 1996, it was owned by Scientific Games and then by Endeavor, which sold it in 2025 to OB Global Holdings, a group led by Endeavor's former chief executive, alongside the IMG Arena rights business. OpenBet supplies its sportsbook platform, the Don Best odds and pricing data, managed trading services and content products under supplier licences across the regulated markets.
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Eighteen months after its management bought it out of Endeavor, OpenBet is adding a Hungarian supplier that has served World Lottery Association members for over a decade. No price, no customer names and no headcount were disclosed.
Veikkaus, the Finnish state-owned gambling operator, has announced the appointment of Jyri Lassi, a former Vice President at PayPal and an experienced legal