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Pixbet

Pixbet

Pixbet is a Brazilian sportsbook founded in 2020 by the Paraíba entrepreneur Ernildo Júnior de Farias Santos, who remains its principal shareholder and chief executive. He had been building online betting businesses in the north east for close to a decade beforehand, running a network of betting shops from 2012 and launching the site Futebol Fácil in 2013. The brand became one of the most visible in Brazilian football sponsorship, backing Flamengo, Vasco da Gama, Corinthians, Santos, Avaí and Juventude, and it holds authorisation from the Ministry of Finance to operate in the regulated market. Its name is a reference to Pix, the Brazilian central bank's instant payment system, whose ubiquity is a large part of why the Brazilian betting market scaled as quickly as it did.

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Pixbet at a glance

Stories
6
Last covered
October 2026
Coverage since
September 2026
Segment
Operator

Topics we cover them on

Markets in the coverage

Latest coverage

São Paulo Lottery Jackpot Claimed by Brightstar and Scientific Games in Historic Deal
Regulatory

Seized Messages Show Vorcaro Discussed Hiding His Stake in Bet.Bet

Messages taken from the jailed banker's phone by the Federal Police show Banco Master's legal director telling Daniel Vorcaro he "cannot appear" after the Finance Ministry asked who stood behind a fund that owned part of Bet.Bet, Valor Econômico reports. A dispatcher from Minas Gerais was later named instead.

Brazil collects 687 5m tax in first six months of regulated betting
Regulatory

Police Arrest a Pixbet Partner as Operation Arena Finds a Curaçao Shell, PixStar

Diomar Tadeu Dantas de Farias was taken into preventive custody in Jacumã on Thursday morning as the second phase of the money-laundering inquiry served five more warrants against the bookmaker's leadership. The Receita Federal says offshore companies were set up to make a Brazilian-run operation look foreign; the law firm that represents Pixbet says it only ever did the lawyering.

Brazilian gambling association sues supermarket group over anti betting video
Regulatory

Seized Messages Call Jailed Banker Daniel Vorcaro the Real Owner of Pixbet

In a WhatsApp exchange from October 2024 found on the phone of a former Federal Police clerk, the Banco Master owner is described as the "boss" who owns the bookmaker and a quarter of Atlético Mineiro. The messages are now part of the Compliance Zero inquiry. Vorcaro's lawyers will not comment; Pixbet says he has never held a stake.

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