Pixbet

Pixbet is a Brazilian sportsbook founded in 2020 by the Paraíba entrepreneur Ernildo Júnior de Farias Santos, who remains its principal shareholder and chief executive. He had been building online betting businesses in the north east for close to a decade beforehand, running a network of betting shops from 2012 and launching the site Futebol Fácil in 2013. The brand became one of the most visible in Brazilian football sponsorship, backing Flamengo, Vasco da Gama, Corinthians, Santos, Avaí and Juventude, and it holds authorisation from the Ministry of Finance to operate in the regulated market. Its name is a reference to Pix, the Brazilian central bank's instant payment system, whose ubiquity is a large part of why the Brazilian betting market scaled as quickly as it did.

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