Rei do Pitaco

Rei do Pitaco is the largest daily fantasy sports operator in Brazil, founded in 2019 by Mateus Dantas and Kiko Augusto and based in São Paulo. Its core product lets users draft teams from Brazilian Serie A, the Premier League and La Liga. It was one of only 14 companies out of 114 applicants to receive a definitive licence from the Secretariat of Prizes and Bets, and has used that to move from fantasy into full sports betting, partnering with Kambi for its sportsbook. The path it is taking is the one American operators such as DraftKings and FanDuel took a decade earlier: build an audience through fantasy formats, then convert it when betting regulates. Brazil is the first market outside the United States where that sequence has had a real chance to play out.

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