The Bonus Doctor

About The Bonus Doctor

The Bonus Doctor is an iGaming analytics consultancy that measures the return on bonus, promotion and VIP spending for online casino, sports betting and sweepstakes operators. It was founded by Angeliki Kiakotou, PhD, who spent thirteen years on the operator side, including at Entain, working across UK, regulated European, North American, .com and Latin American markets. Its work takes three forms: fixed scope insight projects on bonus efficiency, player value, retention, acquisition quality and campaign incrementality; reporting builds on the client's own data warehouse for sweepstakes operators; and bonus engine design for launches and market entries, including recommendation logic, abuse controls and reporting specifications. The founder also runs Asteri Analytics, an AI analytics product, and the consultancy implements the Gamblitude BI layer.

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