QuinnBet Moves to Kambi's Turnkey Sportsbook in a Multi-Year Deal

Kambi has signed the UK and Irish bookmaker to its full outsourced sportsbook at a time when partner migrations are shrinking its European business. The value, the term and the launch date are not disclosed, and QuinnBet's last platform move ended in a Gambling Commission finding.

• Kambi Group has signed a multi-year online sportsbook partnership with QuinnBet, which will migrate to Kambi's Turnkey Sportsbook and keep Pragmatic Solutions as its player account management platform, according to Kambi's release on 19 October
• The release gives no contract value, term, launch date or outgoing supplier
• QuinnBet (Gibraltar) Limited holds a Gambling Commission remote licence and was one of 13 operators granted a remote betting licence on the first day of Ireland's new licensing regime
• In August it agreed a £609,104 Gambling Commission settlement that found 194 customers exceeded intended deposit limits after errors during a migration to a new platform
• The deal comes as Kambi's European turnover falls on partner migrations, and before Britain's remote betting duty rises to 25% in April 2027

QuinnBet Takes Kambi's Full Sportsbook but Keeps Its Account Platform

Kambi Group plc said on Monday 19 October that it has signed a multi-year online sportsbook partnership with QuinnBet, which it describes as an established UK and Irish operator. QuinnBet will migrate to Kambi's Turnkey Sportsbook, which the release says includes a front end, Bet Builder, AI-powered trading and risk management, and regulatory expertise. Kambi will integrate with Pragmatic Solutions, the player account management (PAM) platform QuinnBet has selected. The release says the deal also gives QuinnBet the flexibility to expand into further regulated jurisdictions, subject to licensing and regulatory approvals.

The release names horse racing, football and darts as the core of the offer, and says QuinnBet will draw on data from Kambi's network of more than 70 partners. Kambi chief executive Werner Becher called QuinnBet "an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions", and the deal "another testament" to Kambi's position as what he called "the partner of choice" in regulated markets. QuinnBet chief executive Brenda Quinn called it "a significant milestone". Neither named the new jurisdictions.

There is no contract value, no term beyond "multi-year" and no launch date, and the release does not name the sportsbook QuinnBet is leaving. In March 2025, trade coverage reported that QuinnBet had integrated Pragmatic Play Sports' sportsbook through the same Pragmatic Solutions PAM. Neither company said on Monday whether that arrangement ends, and the release gives no turnover or revenue figure for QuinnBet.

Licensed in Both Markets, With a Settlement in One

QuinnBet (Gibraltar) Limited holds a Gambling Commission remote licence covering casino and general betting on real and virtual events, active since 21 September 2022, according to the Commission's register. In Ireland it holds a remote betting licence from the Gambling Regulatory Authority of Ireland (GRAI), issued on 1 July 2026 and running to 30 June 2029, according to the authority's register. It was one of 13 remote betting licences dated that first day; the register now lists 36.

In August, QuinnBet agreed to pay £609,104 to settle a Commission review covering March 2023 to August 2025, which found failings in anti-money laundering and customer interaction controls. The Commission's public statement also said 194 customers were able to deposit and potentially lose more than their intended limits because of "human and software update errors during migration to a new platform". It does not name the platform.

Growth in the Americas, Migrations in Europe

Kambi's second-quarter revenue rose 13.5% to €45.9 million and it raised its full-year adjusted EBITA guidance to €23 million to €27 million, as we reported in July. But its Q2 report says turnover generated in Europe fell 1.7% because of "certain operators' migrations", naming FDJ UNITED, formerly Kindred, and LeoVegas, while the Americas supplied 57.9% of turnover. LeoVegas has since launched its own Tiger sportsbook in the UK. Kambi's headline signings this year have come from elsewhere, including PMU in France, Atlantic Lottery Corporation and British Columbia Lottery Corporation in Canada and Station Casinos in Nevada, according to its releases. Its third-quarter report is due on 4 November.

From 1 April 2027, remote bets in Britain will pay General Betting Duty at a new 25% rate rather than 15%, according to HM Revenue and Customs. Remote bets on UK horse racing stay at 15%, which HMRC says reflects the 10% operators already pay to the Horserace Betting Levy, a de facto 25% rate. Kambi's Q2 report lists the change among the rules it is tracking. Remote Gaming Duty rose to 40% this April, and receipts doubled in July. In Ireland, Budget 2027 left betting duty at 2% of stakes.

A Mid-Sized Bookmaker Is the Customer the Turnkey Model Is Built For

Much of the British market runs on in-house sportsbooks, and LeoVegas has just taken more of it that way. What is left for a fully outsourced, fully traded product is the tier of operators too small to build and trade their own book, and QuinnBet sits in it. For Kambi, a racing-led UK and Irish brand adds European turnover just as migrations drain it. The scale should not be overstated: QuinnBet's turnover is not disclosed, and nothing in the release suggests it offsets partners the size of FDJ UNITED or LeoVegas. "Partner of choice" is a marketing line; Kambi's own figures show it winning new partners while losing larger ones.

The Migration Is the Risk the Commission Has Already Priced

A previous QuinnBet migration is on the public record for the wrong reasons: 194 customers exceeded intended deposit limits because controls failed during it. This is another migration, of the sportsbook, and the release's claim of "extensive regulatory expertise" will be tested in exactly that window. Keeping Pragmatic Solutions should narrow the change, since deposit limits and customer interaction tools usually sit at account level, though the Commission did not say which system failed last time. The release says nothing about safer gambling controls or how the cutover will be tested, and a regulator that has already priced one failed migration has reason to watch this one.

The 2027 Duty Rise Makes Trading Margin Worth Paying For

From April 2027, football and darts bets from UK customers will carry the same 25% that racing already bears through the levy. Each point of gross margin then leaves less after duty, so pricing and risk management matter more. That is the case for buying Kambi's trading rather than building it, and Kambi's data offers some support: it says Bet Builder took 22% of live bets at the World Cup, against 3% in 2022. The other side is the supplier's fee, which is not disclosed and comes out of the same post-tax margin. With Ireland's 2% stake duty unchanged, the pressure falls on the British half of the business.

Kambi has added a British and Irish name while its European business shrinks, and QuinnBet has bought trading depth ahead of a tax rise. Neither has said what the deal is worth, and after the Commission's last finding, the migration matters more than the signing.