VGW Launches 23XI Racing Jackpot Game Across Its Sweepstakes Brands

The Chumba Casino owner has turned its NASCAR sponsorship into a game with two of the team's drivers in it. No deal terms were disclosed, and the launch rides on a new iOS app that arrived as more states shut the dual-currency model out.

• VGW announced 23XI Racing: Airspeed Jackpots on 10 November, a free-to-play jackpot game built with the NASCAR team 23XI Racing and featuring drivers Bubba Wallace and Tyler Reddick
• The game is available on all of VGW's "Social Plus" brands in a web browser and on the Chumba Casino iOS app, which VGW launched on 2 November
• VGW signed a multi-year partnership with 23XI, the team founded by Michael Jordan and Denny Hamlin, in February 2025, and no financial terms for the deal or the game have been disclosed
• Chumba's terms dated 30 October bar all play in six states and confine Sweeps Coins play to permitted states, after VGW paid New York $8 million in September
• The launch comes as Florida pursues VGW in court and Oklahoma's ban took effect on 1 November

A Sponsorship Becomes a Game

VGW announced the launch of 23XI Racing: Airspeed Jackpots on 10 November, describing it as a new free-to-play online social game for its US players. According to the release, it was developed in collaboration with 23XI Racing, combines the team's brand with a jackpot format and features Wallace and Reddick. It is available across all of VGW's Social Plus brands in a browser and on the new Chumba Casino iOS app.

The release does not name the studio that built the game, say whether it can be played with Sweeps Coins as well as Gold Coins, or disclose any fee or revenue share.

VGW announced the multi-year partnership on 1 February 2025, putting Chumba Casino on the primary paint scheme for several races on all three of 23XI's Toyota Camrys, driven then by Wallace, Reddick and Riley Herbst. VGW says Chumba-branded cars have since won the 2025 Brickyard 400 with Wallace and the 2026 Daytona 500 with Reddick.

Scott Milford, VGW's Chief Product and Revenue Officer, said players "love to watch 23XI Racing trackside" and can now bring the racetrack home. Steve Lauletta, 23XI's team president, said the launch lets players "engage with our team and drivers in a new way".

The iOS App Carries Sweeps Coins

VGW said on 2 November that Chumba Casino had launched on the Apple App Store, offering Standard Play with Gold Coins and Promotional Play with Sweeps Coins "in the States where Chumba Casino operates both", with 21+ age-gating and mandatory identity verification. The App Store listing names VGW Malta Limited as seller. VGW will withdraw Chumba Lite, its earlier Gold Coins-only app.

Chumba's terms, version 28.0 dated 30 October, list Washington, Michigan, Montana, Connecticut, Nevada and Delaware as excluded territories and allow Promotional Play only in the "Permitted Territories" defined in separate Sweeps Rules. VGW stopped selling Sweeps Coins in New York after a June 2025 cease-and-desist letter, according to the state's Attorney General, and agreed on 9 September to pay $8 million. Florida's Attorney General sued VGW and four payment processors in August.

The Game Is Small, the Distribution Is Not

A themed jackpot game on its own would not be news. What makes this one worth noting is where it sits: on a new App Store product that carries VGW's redeemable currency in the states that still allow it. VGW is putting a professional sports team's drivers into its catalogue while several states call that model illegal gambling, and the release leaves open whether Wallace and Reddick appear in Promotional Play. For 23XI, a game ties its drivers to that catalogue more directly than a paint scheme does.

VGW Is Building Where It Can Still Operate

The exits have not slowed VGW's product launches. It launched the Hasbro-licensed Monopoly Match in the US in November 2025, the iOS app this month and now a licensed sports title. Monopoly Match is sold through in-app purchases with no redeemable currency, which makes it the hedge. The 23XI game and the Chumba app are bets on the dual-currency model in the states that remain.

VGW has turned a sponsorship into product at a time when its core model is losing states. The game is minor; the decision to keep building sweepstakes content for the App Store is the part to watch.