Casino Guru and Gamecheck partner to promote integrity and trust in iGaming
Casino Guru and Gamecheck have announced a new partnership aimed at strengthening transparency, integrity, and trust within the iGaming industry.
- Casino Guru and Gamecheck join forces to strengthen transparency, integrity, and trust in the iGaming industry
- Players can now verify real games through Gamecheck’s system, integrated into Casino Guru’s online casino database
- Game providers benefit too, using the Gamecheck SEAL to protect theirgames from unauthorised use and fake versions
Through the collaboration, Casino Guru has become one of the first online casino affiliate platforms to integrate Gamecheck’s verification system, enabling users to see whether an online casino offers real games that have been verified by game providers through the Gamecheck system.
The technical implementation took more than six months to complete, highlighting both the scale and ambition of the project and the importance of raising awareness around real and fake games. Commenting on the partnership, Casino Guru’s Head of Casino Research, Matej Novota, said:
"We are very happy to make this partnership a reality. Educating players about casino quality and transparency has long been our priority, and this collaboration marks another meaningful step toward raising industry standards and building greater trust in iGaming. "
Speaking on the partnership, James Elliott, Founder and CEO of Gamecheck, said: "Partnering with Casino Guru was an easy decision for us at Gamecheck. Working with one of the biggest affiliates to help better protect players from fake games is a huge win for the industry. Moving forward, we would recommend that all players only play on a site with the Gamecheck SEAL which you can now see on Casino Guru."
Gamecheck operates through direct cooperation with game suppliers, who verify whether the games available at specific online casinos are genuinely provided by them. Casino Guru now leverages this verification process by displaying the Gamecheck SEAL, which indicates that a supplier has verified the games through the Gamecheck system.
By integrating the Gamecheck SEAL into its database, Casino Guru gives users a clearer way to understand whether the games offered are real and helps them make more informed decisions about where they play. The partnership reflects a shared commitment by Casino Guru and Gamecheck to promote awareness of fair play and address the issue of fake games. Players who choose casinos recommended by Casino Guru and marked with the Gamecheck SEAL can have greater confidence that the games available have been verified by
game providers.
At the same time, game providers benefit from an additional tool to combat unauthorized use of their products and protect their intellectual property. Gamecheck continues to work with online casino operators and suppliers to increase awareness of fake games and provide consumers with practical tools to better understand the authenticity of online casino games.
Sources
Why This Matters
iGaming Times analysis: Cross-organisation partnerships among the credible third-party trust-and-safety providers are the structural response to a fragmented operator-side responsible-gambling tooling landscape. The interesting commercial question is whether these partnerships eventually become the de-facto standards for cross-operator self-exclusion and harm-detection — replacing per-jurisdiction regulator infrastructure — or whether regulators move to displace third-party tooling with mandated state-run systems. Both outcomes are live; the evidence base over the next 18 months decides.
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