888casino is the online casino brand of evoke plc, the London-listed group formerly named 888 Holdings, founded in 1997 and one of the longest-running online casino brands, with sister brands 888sport and 888poker and the William Hill and Mr Green businesses acquired in 2022. Licensed in Britain, Gibraltar, Italy, Spain, Denmark, Romania, Ontario and other regulated markets and, in the United States, in New Jersey and other states through partnerships, it runs on evoke's proprietary platform from Gibraltar and London.
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Four years after 888 Holdings, now Evoke, agreed to pay £2.2 billion for William Hill's international assets, the company has agreed an all-share takeover by Bally's Intralot worth about £243.1 million (€281 million). A November 2025 Budget tax shock forced the board's hand.