evoke plc is the international betting and gaming group formerly known as 888 Holdings, which completed its rebrand in May 2024 after shareholders approved the change at its annual general meeting. It trades on the London Stock Exchange under the ticker EVOK and is headquartered in Gibraltar. The group's portfolio spans William Hill, acquired from Caesars in 2022 and one of the oldest names in British bookmaking, alongside 888sport, 888casino, 888poker and the Swedish-founded Mr Green. The William Hill acquisition transformed 888 from an online-only operator into one with a substantial British retail estate, and the debt taken on to fund it has shaped the group's strategy since.
evoke plc trades as EVOK on London Stock Exchange and carries 0.20% of the iGT 25 iGaming stock index.
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GiG Software has signed a share purchase agreement for evoke's African operator and says the proposed deal will be finalised by 30 September. The signing puts a clock on the deferred payment and, for the first time, numbers on the business GiG is buying.
Two years after splitting itself in half to become a pure technology supplier, GiG is paying €16.4 million for a majority stake in an African operator, funded by an €8.5 million raise it launched the same morning it reported an operating loss of €6.9 million.
The vote was close to unanimous on the shares, and the scheme now needs only the Gibraltar court. It puts William Hill, 888 and Mr Green into the same group as Bally's Intralot's lottery and gaming technology business, with completion expected late this year or early next.
Vidler leaves after almost three years, having taken The National Lottery through its Fourth Licence transition. Her interim replacement comes from the commercial betting sector rather than the lottery world, which is a choice worth noticing.
Four years after 888 Holdings, now Evoke, agreed to pay £2.2 billion for William Hill's international assets, the company has agreed an all-share takeover by Bally's Intralot worth about £243.1 million (€281 million). A November 2025 Budget tax shock forced the board's hand.
Per Widerström, chief executive of evoke plc, has been named in a private criminal complaint filed with the Vienna Public Prosecutor's Office last Thursday
The fierce debate over the future of UK gambling taxation has taken a dramatic turn, after Stewart Kenny, a co-founder of industry giant Paddy Power, publicly
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