Midnite is a British online sportsbook and casino operator founded in London in 2019, licensed by the Gambling Commission and in Ireland, which launched as an esports-focused betting site for Counter-Strike, League of Legends and Dota audiences and expanded into mainstream sports, casino and live casino on its own platform. It has raised venture capital from technology and gaming investors, sponsors esports and football properties, and positions itself as a product-led challenger to the established British bookmakers with a younger audience. Midnite is privately owned and headquartered in London.
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A Racing Post count of every British race title shows bookmakers sponsoring 17% fewer races this year, with the cuts deepening after Remote Gaming Duty went to 40% in April. It lands three weeks before a Budget that may raise machine games duty, which would hit racing harder.
The first month to reflect the higher rate brought in 108% more online gaming duty than a year earlier, more than the rate rise alone explains. The industry says one month proves nothing; the Treasury, three weeks from a Budget that may double Machine Games Duty, may read it differently.
The affiliate that made it said the man was not real, so he had no age. The ASA said his "casual and youthful presentation" was the point. On the same day it cleared White Hat Gaming's casino ads on an esports site because nothing showed its audience was more than 25% children.