SEK 66.90-0.15%close on 9 November 2026
Better Collective is a digital sports media group, incorporated in Denmark in 2004 and headquartered in Copenhagen, that operates a portfolio of sports media, sports betting media and esports community brands. Its brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting... Full profile
USD at the last close
capped at 15%
SEK
-39.62%over 1Y
The quote and comparisons above measure market performance. To understand the business, compare reported revenue by product and jurisdiction, the definition of adjusted earnings, operating cash flow, debt and the effect of acquisitions. Use dated company filings for each figure; market capitalisation is not enterprise value.
Our iGaming KPI guide defines the measures, and the financial-results lesson explains how to read an announcement. Jurisdiction profiles explain the licensing and tax rules relevant to an operator?s geographic exposure.
Better Collectiveis one of 25 listed gambling companies in the iGT 25, iGaming Times’ market-cap-weighted index of the sector, and carries 0.30% of it at the last rebalance in the affiliate bucket. Since the index base date of 19 September 2025 the shares are -43.26% in SEK. Performance marketing and comparison media for gambling brands. Weights are market capitalisation in US dollars, capped at 15%, and recomputed every trading day; read the methodology.
Better Collective is number 23 of 25 in the iGT 25 by weight, with a market cap of $387m. Its shares are -41.67% year to date, the 20th best of the 25 constituents against a median of -13.19% for the index. At SEK 66.90 it trades 54.5% below its 52-week high of SEK 147.00 and 6.2% above its low of SEK 63.00.
The last 20 official closes on Nasdaq Stockholm, in SEK, newest first.
| Date | Close (SEK) | Change |
|---|---|---|
| 66.90 | -0.15% | |
| 67.00 | -1.18% | |
| 67.80 | +0.30% | |
| 67.60 | +4.81% | |
| 64.50 | +2.38% | |
| 63.00 | 0.00% | |
| 63.00 | -0.63% | |
| 63.40 | -0.78% | |
| 63.90 | -1.99% | |
| 65.20 | +0.62% | |
| 64.80 | -14.40% | |
| 75.70 | +3.13% | |
| 73.40 | +1.10% | |
| 72.60 | +1.54% | |
| 71.50 | -0.69% | |
| 72.00 | +0.56% | |
| 71.60 | +0.14% | |
| 71.50 | +2.00% | |
| 70.10 | -1.96% | |
| 71.50 | +2.00% |
The Stockholm-listed affiliate will pay the sellers of a Japan-focused business it bought for €2.0 million in 2019 about 40% of what it still owed them, mostly with a Bank of Valletta loan. Before the news the market valued the whole company at about a quarter of the old bill; the deal still waits on the bank.
The Stockholm-listed affiliate blames generative search and falling rankings, and because more than 90% of its new customers come on cost-per-acquisition deals, the damage reached its accounts at once. Two months after finding no sign of impairment, it expects to write down €30 million to €35 million of intangible assets.
Entain, Flutter, Allwyn, Better Collective, Acroud and DigiPlus have all told investors what Brazil's ban on fixed-odds betting means for them. For the big operators it is a trim to guidance; for Better Collective, whose shares traded a quarter lower on Monday, it removes about 12% of expected revenue.
The 9% revenue line is not the story. An affiliate that barely made money in its most important growth market a year ago now runs a 26% margin there, and it has named prediction markets as one of the three things that got it there.
In a significant move within the iGaming affiliate sector, respected industry veteran Morten Klein has acquired a 25% holding in Nordic Network LTD, the
Prices are the previous session’s close from public market data, updated each trading morning. This is an editorial reference, not financial advice; verify against the exchange before any decision.