Better Collective is a digital sports media group headquartered in Copenhagen and listed on Nasdaq Stockholm and Nasdaq Copenhagen. It owns sports and esports media brands including Action Network, VegasInsider, Playmaker, Bolavip, HLTV and Futbin, and earns revenue by referring their audiences to licensed betting operators on revenue-share and CPA terms, alongside subscriptions and advertising. The group operates two divisions, sports media and esports media, with offices across Europe, North America, South America and Asia and more than a thousand employees. It reports under Danish company registration 27652913 and publishes annual and quarterly reports as a listed company. Better Collective is the largest listed affiliate business in the industry by revenue.
Better Collective trades as BETCO on Nasdaq Stockholm and carries 0.46% of the iGT 25 iGaming stock index.
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The 9% revenue line is not the story. An affiliate that barely made money in its most important growth market a year ago now runs a 26% margin there, and it has named prediction markets as one of the three things that got it there.
In a significant move within the iGaming affiliate sector, respected industry veteran Morten Klein has acquired a 25% holding in Nordic Network LTD, the