Better Collective is a digital sports media group, incorporated in Denmark in 2004 and headquartered in Copenhagen, that operates a portfolio of sports media, sports betting…
Better Collective is a digital sports media group, incorporated in Denmark in 2004 and headquartered in Copenhagen, that operates a portfolio of sports media, sports betting media and esports community brands. Its brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network and Bolavip, part of its Latin American network Futbol Sites, and it says they attract more than 450 million visits a month. The company is still managed by its founders, Jesper Søgaard and Christian Kirk Rasmussen, has grown largely through acquisitions and operates more than 20 offices in Europe, North and South America and Asia. Its revenue comes from performance marketing for sportsbooks, strategic partnerships, subscriptions, advertising and sponsorship. The parent company is Better Collective A/S.
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Better Collective trades as BETCO on Nasdaq Stockholm and carries 0.30% of the iGT 25 iGaming stock index.
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The Stockholm-listed affiliate will pay the sellers of a Japan-focused business it bought for €2.0 million in 2019 about 40% of what it still owed them, mostly with a Bank of Valletta loan. Before the news the market valued the whole company at about a quarter of the old bill; the deal still waits on the bank.
The Stockholm-listed affiliate blames generative search and falling rankings, and because more than 90% of its new customers come on cost-per-acquisition deals, the damage reached its accounts at once. Two months after finding no sign of impairment, it expects to write down €30 million to €35 million of intangible assets.
Entain, Flutter, Allwyn, Better Collective, Acroud and DigiPlus have all told investors what Brazil's ban on fixed-odds betting means for them. For the big operators it is a trim to guidance; for Better Collective, whose shares traded a quarter lower on Monday, it removes about 12% of expected revenue.
The 9% revenue line is not the story. An affiliate that barely made money in its most important growth market a year ago now runs a 26% margin there, and it has named prediction markets as one of the three things that got it there.
In a significant move within the iGaming affiliate sector, respected industry veteran Morten Klein has acquired a 25% holding in Nordic Network LTD, the