- Advertising permitted
- Yes
- Watershed
- Enacted but not yet commenced: section 149 would prohibit arrangements to advertise on broadcast, audiovisual on-demand and on-demand sound services between 05:30 and 21:00, confining such advertising to 21:00 to 05:30.
- Affiliate rules
- Affiliates are not separately licensed. A licensee that causes another person to advertise on its behalf must ensure that advertising meets the licensee obligations (section 143).
- Sponsorship rules
- Enacted but not yet commenced: section 159 would bar B2C and B2B licensees from sponsoring events where most participants or attendees are children, events aimed at children, organisations, clubs or teams with child members or their premises, and public activities that appeal to children. Section 151 would ban branded clothing and merchandise intended for children.
- Celebrity and influencer rules
- Enacted but not yet commenced: under section 146 a licensee could advertise through an influencer on social media or a video-sharing platform only to people who have an account with that person and have subscribed to or follow the licensee account.
- Social media rules
- Enacted but not yet commenced: advertising on social media and video-sharing platforms is limited to subscribers of the licensee account (section 146), and advertising by email, text or other electronic communication requires the recipient consent and an easy opt-out (section 147).
- Bonus advertising rules
- Enacted but not yet commenced: section 157 would ban inducements offered to a person or specific group of persons and allow the Minister to regulate or ban inducements offered to the general public. Separately, section 164(3) (in force) bars a licensee from inviting a customer to gamble while a monetary limit set by that customer applies.
- Mandatory warnings
- The GRAI must make regulations requiring certain matters to be included in advertisements (section 144(1)); none has been made.
- Penalties for breach
- Once commenced, some breaches are criminal offences, including the branded clothing, inducement and sponsorship provisions (sections 151, 157 and 159: a class A fine or up to 12 months summarily, or a fine or up to 5 years on indictment). Any breach of a licensee obligation, including the advertising rules in sections 143 to 149, can also be met with administrative sanctions up to €20 million or 10% of turnover, whichever is greater, and the GRAI may seek a High Court order to stop advertising (section 150).