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Regulatory

MPs Ask the Regulator What It Knew When Allwyn Chose Phil Walker

Antonina TupikovaBy Antonina Tupikova · Founder, iGaming Times3 min read

Dawn Butler and Iain Duncan Smith have written to the Gambling Commission about the National Lottery's incoming interim chief executive, citing the personal sanction he received in 2024 and a board seat at Britain's third-largest slot arcade chain.

  • Labour's Dawn Butler and Conservative Iain Duncan Smith told the Gambling Commission they are "deeply concerned" by Allwyn's appointment of Phil Walker as interim chief executive of the National Lottery, in a letter seen by the Guardian
  • They cite the personal sanction the Commission imposed on Walker in 2024 over what it described as widespread and alarming failures to enforce money laundering and terrorist financing controls at William Hill, which had been fined a record £19.2 million the previous year
  • They also question his board seat at City Gaming, owner of Game Nation, the United Kingdom's third-largest adult gaming centre chain, a sector Prime Minister Andy Burnham has moved to restrict
  • The letter asks the regulator to explain what consideration, if any, was given to that history when his suitability was assessed, and whether the City Gaming role is compatible with running the Lottery
  • Allwyn holds the National Lottery licence until 2034 under a contract worth £6.5 billion in revenue over ten years, and Walker takes over from Andria Vidler on 7 September

A Cross-Party Letter About the Country's Largest Public Sector Contract

The Guardian reported on 26 August that Butler and Duncan Smith have written to the Gambling Commission about Walker's appointment, describing themselves as deeply concerned. The two sit on opposite benches and have worked together on gambling reform before, which is what gives the letter its weight: this is not a partisan complaint about a Labour or a Conservative decision, it is two campaigners asking a regulator to show its working.

Their first objection is Walker's regulatory record. He was William Hill's United Kingdom and Ireland managing director when the group agreed a £19.2 million settlement with the Commission in March 2023, still the largest figure in the regulator's history, over social responsibility and anti-money laundering failures. The then chief executive of the Commission, Andrew Rhodes, said at the time that serious consideration had been given to suspending the licence. In 2024 the Commission separately reviewed Walker's own personal management licence and issued him a formal warning, over what the MPs' letter characterises as widespread and alarming failures to enforce money laundering and terrorist financing controls. He kept the licence.

Their second objection is current rather than historical. Walker holds a non-executive directorship at City Gaming, which owns Game Nation, the third-largest chain of adult gaming centres in Britain. Adult gaming centres are the high street venues known in the trade press as slot farms, open around the clock in most cases, and they are the specific target of the government's licensing review. On taking the City Gaming role last year Walker said he was excited to develop and grow the company over the coming years. Companies House filings indicate the directorship is likely to have paid him more than £50,000 for a role that typically involves a handful of board meetings a year.

That is the collision the letter is really about. Andy Burnham, while still mayor of Greater Manchester, accused the adult gaming centre sector of targeting some of the most vulnerable in our communities, and this month set out plans to tighten the permissive licensing regime that has allowed it to expand. Butler was instrumental in that decision. The man who has advocated growing one of the chains affected is now taking charge of the National Lottery, which about 20 million people play regularly.

Game Nation said on Tuesday that Walker will step back from his role there with effect from 1 September, for the duration of his interim contract. The Gambling Commission would say only that it does not publicly comment on an operator's personnel decisions. Allwyn said Walker brings valuable operational, digital and marketing experience alongside a significant understanding of the operating landscape, and that the appointment will help deliver the next stage of growth and innovation as the company navigates an increasingly competitive environment. Allwyn has confirmed that both the Commission and the Department for Culture, Media and Sport were told of the appointment before it was announced.

The Concession Arrived Before the Answer, Which Tells You Something

Game Nation moved within a day of the letter surfacing, and the timing is the most informative fact in the story. If the directorship had been straightforwardly compatible with running the National Lottery, there would have been nothing to step back from. The retreat is an implicit acknowledgement that holding a board seat at a slot arcade operator while running the state's flagship gambling brand does not survive contact with a headline, even if it survived whatever internal review preceded the appointment. Note the shape of the concession too: he steps back for the duration of the interim contract, not permanently, which leaves the arrangement intact and available should the interim job not become permanent.

A Personal Management Licence Is Supposed to Be the Answer to This Question

The regulator's position, that it does not comment on personnel decisions, is defensible as a general rule and unsatisfying here, because the personal management licence regime exists precisely to make individual suitability a regulatory matter rather than a commercial one. The Commission reviewed Walker's licence in 2024, issued a formal warning and allowed him to keep it. That is a decision on the record, and it is the answer to the MPs' question whether or not the Commission chooses to restate it: the regulator assessed him, sanctioned him, and did not find grounds to remove his ability to hold a senior role. Either that judgment stands, in which case the Commission can say so, or the National Lottery's unique position warrants a higher bar than a PML, in which case somebody should write that bar down.

The Lottery Is Being Run Like a Betting Business Because That Is What the Licence Now Demands

The deeper story is not about one appointment. Allwyn's own language gives it away: an increasingly competitive environment, the next stage of growth and innovation, operational and digital and marketing experience. The Fourth Licence was awarded on a promise of higher returns to good causes, and delivering that means competing for discretionary spend against operators who are very good at it. Hiring commercial betting executives is the logical consequence of writing a lottery licence that rewards growth. We made that point on 19 August, when the appointment was announced and nobody had objected yet. Two MPs have now made it to the regulator, in stronger terms, and the awkward part for the Commission is that the incentive it is being asked to police is one the licence it wrote created.

Nothing Here Is an Allegation Against Phil Walker

It is worth being precise, because the distinction is doing a lot of work. Walker has not been accused of any wrongdoing in this appointment. He holds a valid personal management licence, the 2024 sanction was a warning rather than a revocation, and the City Gaming directorship was a lawful role in a licensed sector. What the MPs are challenging is a judgment about fit, and specifically whether the operator of a £6.5 billion public contract should be led by someone whose commercial record is in the parts of the industry the government is currently trying to shrink. That is a legitimate question and it is not the same as an accusation.

The Commission does not have to answer publicly. It does have to have an answer.

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