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William Hill

William Hill

William Hill is a betting and gaming brand whose website, for customers in Great Britain, Northern Ireland, Jersey and Gibraltar, is operated by WHG (International) Limited, a company registered in Gibraltar. WHG (International) Limited is licensed and regulated in Great Britain by the Gambling Commission and licensed by the Government of Gibraltar under the Gibraltar Gambling Commissioner. It is a wholly owned subsidiary of evoke plc, which is registered in Gibraltar and listed on the London Stock Exchange. For customers elsewhere the site is operated by William Hill Global PLC, and for the Republic of Ireland by William Hill Malta PLC, both registered in Malta with offices in Sliema. These companies hold a Malta Gaming Authority licence valid until March 2028 and an Irish licence issued by the Revenue Commissioners.

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William Hill at a glance

Stories
24
Last covered
October 2026
Coverage since
April 2026
Segment
Operator

Latest coverage

Brighton Palace Pier's white arcade pavilion and domed roof over the sea under a clear blue sky, with people sitting on the pebble beach in front
Regulatory

Healey Is Set to Raise Machine Games Duty to 25%, Not 40%, The Times Reports

The Times reports that the Chancellor will lift the main rate of machine duty by five points at next week's Budget, a quarter more than today but well short of the doubling campaigners wanted. Nothing is confirmed, the industry says any rise will cost jobs, and Rank's shares rose after the report.

The Palace of Westminster and the Elizabeth Tower seen across the River Thames, with Westminster Bridge on the right under a partly cloudy sky
Regulatory

Upper Tribunal Cuts Jumpman's £13.2m Free Spins Duty Bill to Nil

The Upper Tribunal has ruled that free spins won on a free promotional game fall outside Remote Gaming Duty, reversing the First-tier Tribunal and wiping out the assessment against the Super Group subsidiary. With the duty now at 40%, the ruling reaches well beyond one operator, unless HMRC appeals or Parliament changes the law.

A paved city-centre street lined with ornate sandstone Victorian buildings, with a green steel bridge crossing overhead under a pale sky
Corporate

Fred Done: Doubling Machine Duty Would Shut 495 Betfred Shops and 2,475 Jobs

The Betfred founder has put numbers on the Treasury's option: 45% of his estate, 2,475 jobs, £66.8m of tax and £15.8m of racing funding, in a Sunday Times op-ed and a Financial Times interview in which he says machines are half of shop profit. Betfred has already ended its Super League sponsorship, citing last year's Budget.

The Palace of Westminster from across the Thames
Corporate

bet365 Cuts 340 Jobs, the Last of Britain's Big Five to Move on Tax

Around 300 of the roles are in Stoke-on-Trent, where bet365 is the biggest private employer, and 40 across Gibraltar and Malta. Voluntary redundancies come first. Every one of the five largest British gambling firms has now cut staff since remote gaming duty rose 19 points.

A bus passing the Palace of Westminster at dusk
Regulatory

Machine Games Duty Could Double in the Autumn Budget, The Times Reports

Chancellor John Healey is said to be weighing an increase to the duty on gaming machines, a year after remote gaming duty went from 21% to 40%. A doubling would take the three bands to 10%, 40% and 50%, and analysts have told the Racing Post it would cost nearly 3,000 betting shops and around £70m of the racing levy.

A computer screen showing a sign-in box with a password field in a dimly lit lab
Regulatory

Just 14% of UK Gambling Sites Are GDPR Compliant on Cookies, Study Finds

Researchers audited every one of the 624 gambling websites licensed in Britain and found dark patterns on 86% of consent banners, no reject option on 24%, and personal data being processed before consent on two-thirds. A second, randomised study then showed the most common banner design measurably pushes people into sharing data they did not want to share.

An empty glass-walled boardroom with black leather chairs around a table, overlooking city towers
M&A

GiG Buys Back Into B2C With a €16.4m Deal for evoke's African Arm

Two years after splitting itself in half to become a pure technology supplier, GiG is paying €16.4 million for a majority stake in an African operator, funded by an €8.5 million raise it launched the same morning it reported an operating loss of €6.9 million.

A hand holding lottery tickets over a lottery play slip
Regulatory

MPs Ask the Regulator What It Knew When Allwyn Chose Phil Walker

Dawn Butler and Iain Duncan Smith have written to the Gambling Commission about the National Lottery's incoming interim chief executive, citing the personal sanction he received in 2024 and a board seat at Britain's third-largest slot arcade chain.

A paved city-centre street lined with ornate sandstone Victorian buildings, with a green steel bridge crossing overhead under a pale sky
Corporate

Entain Publishes Interim Results as UK Growth and BetMGM Momentum Build

Entain has published its interim results for the first half of 2025, with the FTSE-listed operator pointing to momentum in its UK and Irish retail business and continued progress at its BetMGM joint venture in the United States. The results arrive at a sensitive moment for the group, which is navigating a shifting UK regulatory landscape and a period of strategic repositioning following several years of turbulence.

A Coral betting shop and a Yorkshire Building Society branch on a British high street, with red double-decker buses and two street cleaners in orange high-visibility clothing in the foreground
Corporate

Rank Group Posts 21% Underlying Profit Growth as UK Tax Impact Contained

Rank Group has delivered a standout set of full-year results against a difficult backdrop for UK-listed operators, growing underlying like-for-like net gaming revenue 6% to £834.1 million and lifting underlying profit by 21%. The figures suggest the Grosvenor and Mecca owner has absorbed the initial impact of the tax hikes that have rattled rivals.

Bally's Intralot Agrees £243m All-Share Takeover of Evoke, Owner of William Hill and 888
M&A

Bally's Intralot Agrees £243m All-Share Takeover of Evoke, Owner of William Hill and 888

Bally's Intralot has struck a roughly £243.1 million all-share deal for Evoke, the operator behind William Hill and 888, in a consolidation play sharpened by the steep rise in [British gambling taxes](/regulatory-map) landing over the next two years. The terms hand Evoke shareholders a 77% premium and hand the enlarged group a place among the United Kingdom's largest online operators.

Flutter Confirms August 2026 London Delisting as FanDuel Drives 41% of Group Revenue
Corporate

Flutter Confirms August 2026 London Delisting as FanDuel Drives 41% of Group Revenue

Flutter Entertainment will cancel its London listing on 3 August 2026 and trade only on the NYSE, formalising a pivot to a US business that now supplies 41% of group revenue. The exit lands amid a brutal UK tax squeeze, but Flutter's own filings suggest growth and investors, not duty rises, are what pulled it west.

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