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Sports Betting

Altenar Files EU and UK Antitrust Complaints Against Sportradar Over Official League Data

Antonina TupikovaBy Antonina Tupikova · Founder, iGaming Times3 min read
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Sportsbook supplier Altenar has asked the European Commission and the UK Competition and Markets Authority to act against Sportradar's control of official MLB, NBA, NHL and ATP data, six months after suing it in New Jersey. A complaint is not an investigation, and neither authority has said it has opened one.

  • Altenar Technologies filed antitrust complaints against Sportradar with the European Commission and the UK Competition and Markets Authority (CMA) on 14 October, according to Reuters
  • They target Sportradar's exclusive MLB, NBA, NHL and ATP deals, which cover official data and the live betting odds derived from it
  • Altenar wants CMA interim measures restoring access; the Commission said it was assessing the information, and the CMA said it does not comment outside a formal investigation
  • Sportradar called the complaints duplicative and an attempt to pressure existing commercial disputes, and said it complies with antitrust laws
  • They follow Altenar's 31 March US antitrust suit, which Sportradar wants sent to Swiss arbitration, as the company sells Synergy's coaching business after April's short-seller reports

Altenar Takes Its Data Dispute to Brussels and London

Altenar, an Isle of Man-based supplier of turnkey sportsbook platforms, filed complaints with the European Commission and the CMA on Wednesday 14 October, Reuters reported from Brussels. It accuses St Gallen-based Sportradar of blocking rivals' access to live official sports data. Its exclusive agreements with Major League Baseball, the National Basketball Association, the National Hockey League and the Association of Tennis Professionals cover data collection and distribution and the right to supply live betting odds built on that data, according to Reuters. Altenar has also asked the CMA for interim measures restoring access to essential data and odds pending an investigation.

"We believe Sportradar is using its control of essential sports data to shut out businesses with a competing offer," an Altenar spokesperson told Reuters, adding that bookmakers in the EU and UK "need a choice of suppliers". The complaints have not been published, and we could not find a statement on Altenar's website.

Neither authority has said it has opened a case. "We have received information on this matter, which we are assessing," a Commission spokesperson told Reuters. The CMA said it did not comment on specific examples or scenarios outside a formal investigation. That matters for the interim request: under section 35 of the Competition Act 1998, the CMA can give interim directions only once it has begun an investigation under section 25. The Commission's power under Article 8 of Regulation 1/2003 requires a prima facie infringement and a risk of serious and irreparable harm to competition, the test it applied to Broadcom in October 2019. EU antitrust breaches can be fined at up to 10% of global turnover.

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Sportradar said it was aware of threats Altenar made in February 2026 to complain to competition authorities. "Altenar's latest efforts to inflame the news agenda appear duplicative, unnecessary and serve as a thinly veiled attempt to assert pressure in the existing commercial disputes in process," a spokesperson told Reuters, adding that Sportradar complies with antitrust laws wherever it does business. Its shares closed at $11.63 on 14 October, down 6.2% on the day, according to Yahoo Finance data.

What Altenar Alleges in New Jersey

The fullest public account of Altenar's case is its complaint in the US District Court for the District of New Jersey, filed on 31 March 2026 under Section 2 of the Sherman Act. What follows is allegation; Sportradar told Gaming Intelligence in April that the claims "are without merit and contain numerous inaccuracies".

Altenar says it has bought Sportradar's official data for use outside the US since 2015, recently paying more than $6 million a year. It alleges that in the 2021 renewal Sportradar insisted on excluding the US while promising US rights under a separate deal, then reneged after launching its own turnkey sportsbook, ORAKO, in June 2022. It says the 2021 agreement expired on 31 March 2026, that the renewal offer would have left it loss-making, and that it has started an arbitration in Switzerland and complained to what it calls the Maltese Competition Authority. It seeks an order to supply on reasonable terms and treble damages, and has a parallel Competition Act claim in London's High Court, Gaming Intelligence reported.

Sportradar has asked the court to send the dispute to arbitration in Switzerland under the parties' 2021 agreement, SBC News reported in August. A reply brief was filed on 1 September, and the docket shows no ruling since.

Sportradar Has Been on Both Sides of This Argument

Sportradar's 2025 annual report on Form 20-F warns that it "may in the future be the subject of litigation by our competitors with respect to our data collection practices and exclusive data rights deals." It discloses one: Sportscastr, trading as PANDA, added antitrust claims in February 2025 alleging that Sportradar conditioned access to official live data anticompetitively, and settled in March 2026, dismissing its claims with prejudice. No amount is given there. A search of EDGAR's full-text index found no Sportradar filing naming Altenar.

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It has also been the complainant. In case 1342/5/7/20 at the UK Competition Appeal Tribunal, Sportradar challenged the exclusive live data arrangement between Football DataCo, which licenses data for the Premier League and the English Football League, and Genius Sports, while Football DataCo and Betgenius pursued their own claims against Sportradar. The parties settled confidentially on 10 October 2022, and the tribunal stayed the claims by consent the next day, without a judgment.

The Interim Measures Request Is the Real Test

Little of what Altenar has said publicly goes beyond its New Jersey complaint, which gives Sportradar's "duplicative" charge some force. What is new is the interim measures request, and the CMA cannot grant it without first opening a formal investigation. If it does, Sportradar's league deals face an authority rather than a counterparty. If not, the filings will have served mainly as leverage in the Swiss arbitration and the fight over where the US case is heard.

Altenar Is Borrowing Sportradar's Own Argument

Sportradar challenged an exclusive official data deal at the tribunal in 2020; now it holds the exclusive rights and a rival makes the case against it. That settlement left the question untested, as did PANDA's. Exclusivity itself is not Altenar's target: its complaint describes a Sportradar and Genius Sports duopoly but says Genius, which sells no competing platform, still supplies it. Its narrower case is that a data holder which also sells a competing sportsbook platform may not cut off a platform rival. That is a recognised theory of harm, but a long way from a finding.

Sportradar meets this with its shares under pressure and its business narrowing towards betting rights, including data supply to Polymarket. A regulator that opens a case would turn a commercial dispute into a question about how official data is sold; until one does, it remains an allegation.

Sources

Citations and primary documents this article references. Captured at the time of writing.

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