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betr Entertainment

betr Entertainment

Operator
Australia

betr Entertainment is an ASX-listed Australian wagering operator, trading under the code BBT, formed by the 2024 merger of BlueBet and the betr brand. BlueBet acquired NDT Pty Ltd, the owner of betr, through an asset purchase announced on 11 April 2024 in return for roughly 265.4 million shares. The combination brought together two of the most recognisable names in Australian bookmaking: Matthew Tripp, who had earlier built Sportsbet, as chairman of betr, and Michael Sullivan as executive chairman of BlueBet, with Tripp taking over the chair in January 2025. Customers were migrated onto BlueBet's proprietary platform and the consumer brand became betr on 14 August 2024, ahead of the spring racing carnival. The company renamed to match in April 2025. It is a separate business from the American Betr, the Miami micro-betting company founded in 2022 by Joey Levy and Jake Paul, which shares the name and nothing else.

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betr Entertainment at a glance

Stories
4
Last covered
June 2025
Coverage since
May 2025
Segment
Operator

Topics we cover them on

Corporate 2
M&A 2

Latest coverage

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