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Coolbet

Coolbet

Coolbet is an Estonian online sportsbook and casino operator founded in 2016 in Tallinn, known for publishing the margin on every betting market and for a customer-facing transparency policy that distinguished it in the Nordic and Baltic markets. It holds licences in Estonia, Latvia, Sweden, Denmark, Finland's incoming regime and Ontario, and has expanded into Latin America with licensed operations in Chile, Peru, Mexico and Ecuador. Coolbet was acquired by GAN in 2021 as the B2C arm of that group, and GAN itself was acquired by Japan's Sega Sammy in 2025, making Coolbet part of a Japanese-owned gaming group.

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Coolbet at a glance

Stories
4
Last covered
October 2026
Coverage since
October 2025
Segment
Operator

Latest coverage

A cobbled street in Tallinn's old town
Corporate

Coolbet Puts 131 Tallinn Roles at Risk, Citing Weak B2B Results

Coolbet has notified Estonia's Unemployment Insurance Fund of collective redundancies at its Tallinn headquarters, covering close to half of the staff at its Estonian company. The reason it gives points at the B2B platform business that Sega Sammy bought with GAN, not at the Coolbet sportsbook.

Scales of justice and a gavel
Regulatory

Chile's State Lottery Names 11 Betting Operators in a Criminal Complaint

Polla Chilena has asked a Santiago court to investigate Betsson, Betano, 1xBet, Coolbet and seven others for unauthorised gambling, money laundering and criminal association. The state is collecting VAT from the same companies its own lottery is describing as an organisation.

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